2025 TOP TRENDS REPORT
DISCOVER 350+ GLOBAL MEGATRENDS SHAPING THE FUTURE OF BUSINESS, TECHNOLOGY, AND SOCIETY
ONE MAJOR CODEX
TWO PURPOSES . TWO WAYS TO EXPERIENCE IT .
Constantly updated with all of the latest information our Codex has two major purposes. The first is to help you understand the world around you better, and the second is to help you explore, shape, and lead the future.
Next, because the codex is so now large we offer it in two formats: a SINGLE BOOK or as EIGHT MINI BOOKS. While the content is the same you can choose the best way to consume it yourself.
3 FORESIGHT PROGRAMS
Being able to explore today’s world and the future is one thing, but being able to bring all that information back in house to discuss it, chart a plan of action, and develop actionable strategies to lead and prosper in the new world we are creating is another. So, with this challenge at the forefront of our mind we have created three custom Foresight Programs that you can run in your organisation.
The first program can be run in an hour, the second is more detailed and designed to be run over the course of a few months, and the third is our most comprehensive yet and is designed with the idea of continuous organisational exploration and transformation in mind.
HUNDREDS OF TRENDS
There is only one Trends Codex in the world that covers everything – every STEEP trend, every Line of Business trend, and every Sector trend. Can you guess which one?
Designed to help you quickly explore and understand how the world around you works there is no other trends book in the world that has the depth or breadth of the 311 Institute Annual Trends Codex. So we hope you enjoy it.
VIDEO PREVIEW . HUNDREDS of trends at your finger tips .
TRENDS MINI BOOKS
ONE BOOK . 8 BIG SECTIONS .
As our world gets more connected and populous, and as our technological capabilities exceeds the expectations of even the best science-fiction writers, it is inevitable that the number of trends organisations need to keep abreast of will only increase. So, as our main Codex, above, continues to grow to the point where printing it is now problematic, we took the decision to break it into smaller more manageable mini books which you can download below and digest at your leisure.
ANNUAL TRENDS CODEX INTRO
GLOBAL ECONOMIC TRENDS
GLOBAL ENVIRONMENTAL TRENDS
GLOBAL POLITICAL TRENDS
GLOBAL SOCIETAL TRENDS
GLOBAL TECHNOLOGICAL TRENDS
UNIVERSAL LINE OF BUSINESS TRENDS
GLOBAL SECTOR TRENDS
NEW PERSPECTIVES
THE WORLD AS YOU’VE NEVER SEEN IT BEFORE .
RAVAGED BY climate change and geopolitical instability, the global pandemic, inequality, xenophobia, war, and rapid technological change, it would be all too easy to say that we live in unparalleled times and are all being subjected to exceptional trends. But that would be a fallacy because just a scant hundred or so years ago the people of the time were living through their own pandemic, their own wars, their own technological transformations, and staring down the barrel of all manner of other challenges.
Look at today’s world from another viewpoint and since those times the world has experienced its longest ever period of peace. Famine, illiteracy, and poverty are at their lowest levels since records began, and our quality of life and lifespans are the best they’ve ever been. And those are just some of the highlights.
Even though we all crave the safety and security of absolute certainty humanity has always lived in turbulent and uncertain times, and as much as uncertainty can be our foe, it’s also been responsible for helping us become who we are as a species. It’s forced us to adapt, to think outside of the box, to look at problems from different vantage points, and it’s helped give us the mental tool kit we need to overcome seemingly insurmountable challenges on a near daily basis.
The past and the future have always been strange bedfellows, then right in the middle of both of them, in the present, there’s us – trying to reconcile the certainty of the past that we know we can’t change with the uncertainty of the future that we can change.
Today every one of us has more power to change the world than ever before, to build products and services that change the lives of billions of people and impact the planet for the better at a scale and speed that would have been unimaginable just twenty years or so ago. However, as the global rate of change accelerates we face another challenge – the ability to ingest enough information and generate insights that help us formulate new product concepts and business strategies at speed.
At the 311 Institute it’s our mission to simplify the future, put it in your hands, and help you navigate and lead it, and this and the other complimentary codexes in our Codex of the Future series we help you do that, and much more.
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MATTHEW GRIFFIN
Founder
