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WHY THIS MATTERS IN BRIEF Holodecks are still the stuff of science fiction, but even though the journey is long we’re edging closer to realising…

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WHY THIS MATTERS IN BRIEF Smart contact lenses are seen as the next must have gadgets, and now more and more of them are starting…

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WHY THIS MATTERS IN BRIEF 6G is about 8 to 10 years away, but companies are already positioning themselves to be the leaders in the…

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WHY THIS MATTERS IN BRIEF Events are changing in a big way, and the Covid-19 lockdowns have encouraged some companies to really push the limits…

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WHY THIS MATTERS IN BRIEF Why live with 2D imagery when you can live life in glorious 3D!?   Love the Exponential Future? Join our…

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WHY THIS MATTERS IN BRIEF Forget thinking linearly, when you think exponentially everything’s possible – including taking photos through walls.   Love the Exponential Future?…

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 WHY THIS MATTERS IN BRIEF Holograms are a sci-fi staple but manipulating light to create 3D effects is one of the most complicated challenges scientists…

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WHY THIS MATTERS IN BRIEF Ears are often overlooked as a place to shove a computer into but as computing and sensor technologies become smaller…

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WHY THIS MATTERS IN BRIEF We are slowly unlocking the mysteries of the mind – and now we’re starting to explore the limits …  …

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Experience your new kitchen in the comfort of your own corner of someone elses’ store Lowe’s is building the first announced business application for new indoor mapping…

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WHY THIS MATTERS IN BRIEF By combining virtual and physical worlds together REK have created something potentially awesome …   Love the Exponential Future? Join…

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WHY THIS MATTERS IN BRIEF The combination of Gigabit WiFi and 5G now mean it’s possible to ditch your traditional fiber based broadband provider, and…

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WHY THIS MATTERS IN BRIEF If you’re self-isolating or not allowed to go to work normally it’s a hassle, but it’s an even bigger problems…

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WHY THIS MATTERS IN BRIEF The best technology is invisible and frictionless to use, and virtual reality still has a way to go before the…

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WHY THIS MATTERS IN BRIEF VR headsets are dorky and bulky, so Panasonic has cut away at them and re-imagined them.   Interested in the…

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WHY THIS MATTERS IN BRIEF The metaverse is coming, slowly, and in the meantime brands should think of it as another digital sales channel.  …

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WHY THIS MATTERS IN BRIEF If you want to connect remote communities to the electrical grid you can build expensive electricity pylons and bury cables,…

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WHY THIS MATTERS IN BRIEF Rendering high quality AR and VR experiences is compute intensive, but by using cloud based rendering now anyone can enjoy…

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WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI.   This is the future of marketing…

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WHY THIS MATTERS IN BRIEF Pokémon Go changed our children’s lives – okay, we’ll admit it – all of our lives. Now it’s hard to…