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The Future of Innovation and Creativity

£50.00£125.00 Excl. tax

Constantly updated the 311 Institute Future of Innovation and Creativity Codex is the first of its kind and is your one stop guide to understanding how combinations of new, powerful, exponential technologies are helping organisations everywhere cut the cost and time it takes to develop new products and Synthetic Content down by 90 percent or more for competitive advantage.


The Future of Innovation and Creativity Codex, part of the Codex of the Future Series of books by world renowned futurist and serial entrepreneur Matthew Griffin, is a first of a kind 120 page Codex that details how Artificial Intelligence (AI) and Creative Machines are changing the way that all kinds of products, from cars and computer chips to buildings and rockets, as well as Synthetic Content, from adverts and games to Digital Humans and video, are being designed, innovated, generated, and tested in simulation at unimaginable speeds.

It is considered an essential read for anyone with an interest in the Creative Industry and product development, as well as leaders, who want to understand how their organisations can leverage these technologies to cut product costs, development, and manufacturing times, or "Concept to shelf times," down by 90 percent or more.

Product Type

Downloadable E-Book, Hard Cover, Soft Cover, Tailored Product


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