Future narratives
Explain your future so people believe in it.
We help leaders explain their future plans, and why each move matters, against the trends and technologies reshaping their world.
A strategy only works if people understand it. 311 Institute helps chief executives, boards and leadership teams explain where they are taking their organisation and why, by grounding each decision in the trends, technologies and forces that make it necessary.
What we do
How we can help
The story behind your strategy
We shape the narrative that connects your plans to the future you can see coming, for your board, investors, employees and the market.
Grounded in the evidence
Each move is tied to the trends, technologies and signals that justify it, drawn from 311 Institute's research and foresight.
Leadership keynotes and offsites
Talks and sessions for chief executives and leadership teams that set out the future and your organisation's place in it.
Investor and stakeholder moments
Investor days, annual reports, transformation programmes and media briefings, written so the reasons behind each decision land.
What you get
The result
Leaders who can explain the why behind every move
A narrative your investors, people and customers can repeat
Decisions anchored in evidence, not opinion
Confidence when your plans are questioned
Trusted by leadership teams at
and more than 500 organisations in 102 countries
- Accenture
- Adidas
- Coca-Cola
- IATA
- KPMG
- Microsoft
- PepsiCo
- Qualcomm
- Samsung
- Siemens Energy
- Workday
Answers
Common questions
What is a future narrative?
It is the story that explains where an organisation is going and why, tied to the trends, technologies and forces that make each decision necessary, so people can understand it, believe it and repeat it.
Who is it for?
Chief executives, boards, leadership teams and communications teams preparing a strategy launch, an investor event, a transformation programme or a major announcement.
Do you write the speech or the report?
We shape the narrative, the evidence and the key messages with you, and can help draft keynotes, presentations and written pieces. We work alongside your communications team, not instead of it.
Related
Other ways we help
Strategy
Scenario modelling and futures strategy that help you choose a direction, test it against the future and communicate it with confidence.
ExploreStrategic foresight
Horizon scanning, forecasting and impact modelling that show what is coming and how it could play out for you.
ExploreKeynotes
Matthew Griffin brings the future to your stage, in language your audience can act on the next morning.
ExploreMake your next announcement land.
Tell us what you are facing and we will come back to you with how we can help, whether that is a keynote, a briefing or a longer engagement.