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This new AI predicts which Twitter users will spread disinformation

As everyone finds their voice online everyone becomes a "news platform" able to spread any information they like, so big tech needs new tools.

Key takeaways

  • In today’s world fake news and misinformation are such large problems that they threaten to destabilise countries and governments, undermine trust in one another, and ultimately threaten democracy itself.
  • The team found that Twitter users who share content from unreliable sources mostly tweet about politics or religion, while those who repost trustworthy sources tweet more about their personal lives.
  • The team reported their findings after analysing more than 1 million tweets from around 6,200 Twitter users.
Cite or link to this article

Griffin, M. (2020) 'This new AI predicts which Twitter users will spread disinformation', 311 Institute, 31 December. Available at: https://www.311institute.com/this-new-ai-predicts-which-twitter-users-will-spread-disinformation/ (Accessed: 1 October 2026).

In today’s world fake news and misinformation are such large problems that they threaten to destabilise countries and governments, undermine trust in one another, and ultimately threaten democracy itself. Therefore it’s a problem still looking for a solution. Now though researchers from the University of Sheffield in the UK have developed an Artificial Intelligence (AI) system that detects which social media users spread disinformation before they actually share it.

Suffice to say that could be game changing – even though it’d raise questions about the morality of censoring people before they say things which, ironically, just as we see in the world of pre-crime technology, which predicts who’s going to commit a crime before they actually do, would then mean we have to discuss the implications of pre-censoring people before they’ve done anything. As I always say, the future is an odd place full of increasingly odd must-have debates.

The team found that Twitter users who share content from unreliable sources mostly tweet about politics or religion, while those who repost trustworthy sources tweet more about their personal lives.

“We also found that the correlation between the use of impolite language and the spread of unreliable content can be attributed to high online political hostility,” said study co-author Dr Nikos Aletras, a lecturer in Natural Language Processing at the University of Sheffield.

The team reported their findings after analysing more than 1 million tweets from around 6,200 Twitter users.

They began by collecting posts from a list of news media accounts on Twitter, which had been classified as either trustworthy or deceptive in four categories: Clickbait, Hoax, Satire, and Propaganda.

They then used the Twitter public API to retrieve the most recent 3,200 tweets for each source, and filtered out any retweets to leave only original posts.

Next, they removed satirical sites such as The Onion that have humorous rather than deceptive purposes to produce a list of 251 trustworthy sources, such as the BBC and Reuters, and 159 unreliable sources, which included Infowars and Disclose.tv.

They then placed the roughly 6,200 Twitter users into two separate groups: those who have shared unreliable sources at least three times, and those who have only ever reposted stories from the trustworthy sites.

Finally, the researchers used the linguistic information in the tweets to train a series of models to forecast whether a user would likely spread disinformation.

Their most effective method used a neural model called T-BERT. The team says it can predict with 79.7 percent accuracy whether a user will repost unreliable sources in the future:

“This demonstrates that neural models can automatically unveil (non-linear) relationships between a user’s generated textual content (i.e., language use) in the data and the prevalence of that user retweeting from reliable or unreliable news sources in the future,” said their paper.

The team also performed a linguistic feature analysis to detect differences in language use between the two groups.

They found that users who shared unreliable sources were more likely to use words such as “liberal,” “government,” and “media,” and often referred to Islam or politics in the Middle East. In contrast, the users who shared trustworthy sources frequently tweeted about their social interactions and emotions, and often used words like “mood,” “wanna,” and “birthday.”

The researchers hope their findings will help social media giants combat disinformation.

“Studying and analysing the behaviour of users sharing content from unreliable news sources can help social media platforms to prevent the spread of fake news at the user level, complementing existing fact-checking methods that work on the post or the news source level,” said study co-author Yida Mu, a PhD student at the University of Sheffield.

You can read the full study in the journal PeerJ.

FAQ

Why does this matter?

As everyone finds their voice online everyone becomes a "news platform" able to spread any information they like, so big tech needs new tools.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Ai can predict twitter users likely spread disinformation they do it sheffield.ac.uk
  2. a list of news media accounts on Twitter scholar.google.com
  3. the full study peerj.com

Source: first published by the 311 Institute on 31 December 2020. Cite as: Griffin, M. (2020). This new AI predicts which Twitter users will spread disinformation. 311 Institute. https://www.311institute.com/this-new-ai-predicts-which-twitter-users-will-spread-disinformation/

You are welcome to quote this article with credit and a link to the original.

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