WHY THIS MATTERS IN BRIEF
Ironically at a time when companies should be hiring “creative explorers” and “disruptors” those are the same people that this company’s AI will tell you not to hire …
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Since the onset of the COVID-19 pandemic, a growing number of companies have turned to Artificial Intelligence (AI) to help them with their hiring. The most common systems, like HireVue’s that I’ve written about before, involve using face-scanning algorithms, games, questions, or other evaluations to help determine which candidates to interview, and then uses AI and machine vision to analyse every single micro facial movement and flutter in their voice to try ad figure everything out from their trustworthiness to their character traits.
While activists and scholars alike warn that these screening tools, which are also in another way being used to help people find jobs, can perpetuate bias and discrimination, the makers themselves argue that algorithmic hiring helps correct for human biases. Algorithms can be tested and tweaked, whereas human biases are much harder to correct—or so the thinking goes. In a December 2019 paper, researchers at Cornell reviewed the landscape of algorithmic screening companies to analyze their claims and practices. Of the 18 they identified with English-language websites, the majority marketed themselves as a fairer alternative to human-based hiring, suggesting that they were latching onto the heightened concern around these issues to tout their tools’ benefits and get more customers.
But discrimination isn’t the only concern with algorithmic hiring, and some scholars worry that marketing language that focuses on bias lets companies off the hook on other issues, such as workers’ rights. A new preprint from one of these firms now serves as an important reminder: “We should not let the attention that people have begun to pay to bias and discrimination issues actually crowd out the fact that there are a bunch of other issues,” says Solon Barocas, an assistant professor at Cornell University and principal researcher at Microsoft Research, who studies algorithmic fairness and accountability.
The firm in question is Australia-based PredictiveHire, founded in October 2013. It offers a chatbot that asks candidates a series of open-ended questions. It then analyzes their responses to assess job-related personality traits like “drive,” “initiative,” and “resilience.” According to the firm’s CEO, Barbara Hyman, its clients are employers that must manage large numbers of applications, such as those in retail, sales, call centers, and health care. As the Cornell study found, it also actively uses promises of fairer hiring in its marketing language. On its home page, it boldly advertises: “Meet Phai. Your co-pilot in hiring. Making interviews SUPER FAST. INCLUSIVE, AT LAST. FINALLY, WITHOUT BIAS.”
As I’ve written before, the idea of “bias-free” algorithms is highly misleading. But PredictiveHire’s latest research is troubling for a different reason. It is focused on building a new machine learning model that seeks to predict a candidate’s likelihood of job hopping, the practice of changing jobs more frequently than an employer desires. The work follows the company’s recent peer-reviewed research that looked at how open-ended interview questions correlate with personality (in and of itself a highly contested practice). Because organizational psychologists have already shown a link between personality and job hopping, Hyman says, the company wanted to test whether they could use their existing data for the prediction.
“Employee retention is a huge focus for many companies that we work with given the costs of high employee churn, estimated at 16 percent of the cost of each employee’s salary,” she adds.
The study used the free-text responses from 45,899 candidates who had used PredictiveHire’s chatbot. Applicants had originally been asked five to seven open-ended questions and self-rating questions about their past experience and situational judgment. These included questions meant to tease out traits that studies have previously shown to correlate strongly with job-hopping tendencies, such as being more open to experience, less practical, and less down to earth – skills that, in the face of increasing job automation are actually increasingly valuable for both individuals and companies. The company researchers claim the model was able to predict job hopping with statistical significance. PredictiveHire’s website is already advertising this work as a “flight risk” assessment that is “coming soon.”
PredictiveHire’s new work is a prime example of what Nathan Newman argues is one of the biggest adverse impacts of big data on labor. Newman, an adjunct associate professor at the John Jay College of Criminal Justice, wrote in a 2017 law paper that beyond the concerns about employment discrimination, big-data analysis had also been used in myriad ways to drive down workers’ wages.
Machine-learning-based personality tests, for example, are increasingly being used in hiring to screen out potential employees who have a higher likelihood of agitating for increased wages or supporting unionization. Employers are increasingly monitoring employees’ emails, chats, and other data to assess which might leave and calculate the minimum pay increase needed to make them stay. And algorithmic management systems like Uber’s are decentralizing workers away from offices and digital convening spaces that allow them to coordinate with one another and collectively demand better treatment and pay.
None of these examples should be surprising, Newman argued. They are simply a modern manifestation of what employers have historically done to suppress wages by targeting and breaking up union activities. The use of personality assessments in hiring, which dates back to the 1930s in the US, in fact began as a mechanism to weed out people most likely to become labor organizers. The tests became particularly popular in the 1960s and ’70s once organizational psychologists had refined them to assess workers for their union sympathies.
In this context, PredictiveHire’s fight-risk assessment is just another example of this trend. “Job hopping, or the threat of job hopping,” points out Barocas, “is one of the main ways that workers are able to increase their income.” The company even built its assessment on personality screenings designed by organizational psychologists.
Barocas doesn’t necessarily advocate tossing out the tools altogether. He believes the goal of making hiring work better for everyone is a noble one and could be achieved if regulators mandate greater transparency. Currently none of them have received rigorous, peer-reviewed evaluation, he says. But if firms were more forthcoming about their practices and submitted their tools for such validation, it could help hold them accountable. It could also help scholars engage more readily with firms to study the tools’ impacts on both labor and discrimination.
“Despite all my own work for the past couple of years expressing concerns about this stuff,” he says, “I actually believe that a lot of these tools could significantly improve the current state of affairs.”