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Transparent wood makes a splash in the car world

We are inventing new materials all the time, and we're also re-inventing old ones ...

Key takeaways

  • Just as lab grown meat and dairy products are disrupting farmers who raise animal for food.
  • Boitouzet got the inspiration for genetically engineered modified wood from Japanese construction culture.
  • Per the company’s website, Woodoo creates the augmented wood by extracting air and lignin from it, then reinforcing it with a bio-based polymer.
Cite or link to this article

Griffin, M. (2021) 'Transparent wood makes a splash in the car world', 311 Institute, 20 March. Available at: https://www.311institute.com/transparent-wood-makes-a-splash-in-the-car-world/ (Accessed: 1 October 2026).

Recently a team of scientists from MIT managed to grow wood in a lab from nothing but cells, and while that might sound odd at first it actually makes sense because they took cells from plants and trees and then grew just the parts of the plants they wanted, such as the woody tissue, without having to grow the rest of the parts of the plant – thereby eliminating the need to use chemicals and herbicides, and also disrupting the agricultural and forestry industries in new ways, again. Just as lab grown meat and dairy products are disrupting farmers who raise animal for food.

As automakers like BMW explore new 3D printed materials and technologies to minimize cars’ weight and emissions some companies, like Woodoo, a material science company based out of France who produce genetically engineered woods, are stepping up to the plate and coming up with new materials innovations which could soon be coming to a vehicle near you.

The new material in action

Woodoo is the brainchild of French architect Timothée Boitouzet, and their mission is to “blend nature with technology to design the materials of the future.” To this end, Woodoo recently unveiled their newest product - transparent wood. And if you ask me, if you made a desk out of this product and put a reactive display under it then you could make some radically different furniture. Imagine, for example, using the tech to build a keyboard into a desk or other sort of innovation. Go nuts – wood just got reinvented.

Boitouzet got the inspiration for genetically engineered modified wood from Japanese construction culture.

“This material that we considered an old material, without innovation, was actually super smart. This got me excited about wood.” He also predicts that wood will be “the material of the 22nd century,” similarly to how steel was the go-to construction material of the 19th century.

Per the company’s website, Woodoo creates the augmented wood by extracting air and lignin from it, then reinforcing it with a bio-based polymer. This modification endows the material with strength and fire-resistance. Woodoo envisions multiple applications for the “augmented wood,” especially in the automotive and construction sectors. Automakers could integrate the wood into vehicle cockpits for a “tactile dashboard” like the ones in the pictures.

Using the material would also help to reduce the vehicle’s overall weight while producing less pollution, and bring environmentally-conscious automakers, such as GM, one step closer to achieving their emissions-reduction goals.

According to Goldman Sachs’ recent virtual and augmented reality report, experts predict that this segment will grow by over 50 percent each year, eventually reaching $95 billion by 2025, and, unsurprisingly, Woodoo is already partnering with some companies to integrate the modified wood into aircraft and vehicle displays.

FAQ

Why does this matter?

We are inventing new materials all the time, and we're also re-inventing old ones ...

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. virtual and augmented reality report goldmansachs.com

Source: first published by the 311 Institute on 20 March 2021. Cite as: Griffin, M. (2021). Transparent wood makes a splash in the car world. 311 Institute. https://www.311institute.com/transparent-wood-makes-a-splash-in-the-car-world/

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