Virtual reality without the headset, US startup debuts the “Looking Glass”
VR headsets create an isolating experience, so a US startup has found a way to create VR worlds without them.
Key takeaways
- Tested checks it out Unlike the Oculus Go and HTC Vive headsets, Frayne’s team brings 3D creations to life using a book sized, glass box which will begin shipping this September.
- Frayne’s creation notably brings actual 3D holograms to life, albeit for now in a smaller confined space.
Cite or link to this article
Griffin, M. (2018) 'Virtual reality without the headset, US startup debuts the “Looking Glass”', 311 Institute, 24 August. Available at: https://www.311institute.com/virtual-reality-without-headset-us-startup-debuts-the-looking-glass/ (Accessed: 1 October 2026).
Many people have dreamt about being able to use free form holograms, like the ones in Star Wars, to communicate with their friends and other sci-fi brethren across the distant reaches of the universe, and while Virtual Reality (VR) headsets have tried to fulfil that promise, let’s face it, strapping a black box onto your face and entering a VR world just isn’t the same. But what if you could experience all the benefits of VR without having to use the headset, even a brain controlled VR headset, and what if instead of an isolating experience VR was a social one?
That’s the vision of Shawn Frayne, the CEO of the startup Looking Glass Factory, who says he believes that the solo experience of current VR tech can be a lonely one and that for true collaborative experiences and interaction 3D creators and consumers alike will want use something like his new device, dubbed simply “the Looking Glass.” And he’s not alone, even Google who recently tried to create “transparent” VR headsets, agree with him, at least in principle. However, until real holographic technologies, like this one, which is the world's first real free form hologram, become commercially available Frayne’s Looking Glass could be a great alternative.
Tested checks it out
Unlike the Oculus Go and HTC Vive headsets, Frayne’s team brings 3D creations to life using a book sized, glass box which will begin shipping this September. The clear, crate like device serves as a lens into a “dimension of realistic holograms,” without the user having to slip on a pair of goggles or a headset.
“Headsets are isolating, and in a sense that they point to a dystopian future,” Frayne says. “We’re prioritising the real world and pulling pieces of the real world into a virtual space.”
The Looking Glass combines light field and volumetric display technologies, that I’ve talked about before and that are being used to create new types of 3D holographic displays, to create 3D holograms of everything from computer animations and designs, and even renders of peoples’ faces.
The looking glass shouldn’t be mistaken with the old victorian technique known as Pepper’s Ghost though which was famously used on a grand scale in the Haunted Mansion ride at Disney World, where an optical illusion was created by reflecting a high quality, 2D rendering onto a special type of foil known as Musion Eyeliner that makes it appear 3D.
Frayne’s creation notably brings actual 3D holograms to life, albeit for now in a smaller confined space.
Frayne sees a future where designers and animators use the Looking Glass, which will be on sale for around $600 for a 8.9 inch box and $3,000 for a 15.6 inch one, and that works with Mac’s and PC’s with HDMI and USB 3.0 ports, to examine and tweak their work on the fly, and gamers use it as an extension of their consoles or smartphones.
“Architects can use this to demonstrate designs instead of using expensive 3D prints, it can be a playpen for virtual pets like in Pokemon Go, and even as a screen for holographic Skype calls,” he says.
One day we’ll all be able to have holographic chats with our buds, but until then the looking glass could be an interesting alternative.
What this means for your organisation
Social beats solo.
Headsets cut people off from each other. A display that several people can view together makes 3D shared. That suits design reviews, retail and family use.
Designers gain a new tool.
Seeing 3D models as holograms helps teams judge shape and scale. Product, architecture and medical teams could benefit. Collaboration becomes more natural.
A step toward true holograms.
Free form holograms are still in the lab. Devices like this offer a practical bridge. Early users can build skills now.
Three questions for your next leadership meeting
- Where would shared 3D displays help our teams collaborate?
- Could headset free 3D improve how we show products to customers?
- Which of our designs would benefit from holographic review?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
VR headsets create an isolating experience, so a US startup has found a way to create VR worlds without them.

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Looking Glass Factory lookingglassfactory.com
- Haunted Mansion ride at Disney World gizmodo.com
- Musion Eyeliner en.wikipedia.org
Source: first published by the 311 Institute on 24 August 2018. Cite as: Griffin, M. (2018). Virtual reality without the headset, US startup debuts the “Looking Glass”. 311 Institute. https://www.311institute.com/virtual-reality-without-headset-us-startup-debuts-the-looking-glass/
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