Virtual star and singer Lil Miquela unveils her debut US single Not Mine
In the future your little wanna be pop stars are going to have to compete with virtual stars ...
Key takeaways
- The virtual artist has been building a social media presence for the past year based around selfies, a fun attitude an affinity for memes; basically she's a 20-year-old girl, only digitally constructed.
- The single is self-released, written by Miquela herself, according to the credits, and, per a press, release is just the beginning things to come.
Cite or link to this article
Griffin, M. (2020) 'Virtual star and singer Lil Miquela unveils her debut US single Not Mine', 311 Institute, 13 November. Available at: https://www.311institute.com/virtual-star-and-singer-lil-miquela-unveils-her-debut-us-single-not-mine/ (Accessed: 1 October 2026).
America could soon be getting a new famous, but fake, pop star after millionaire virtual influencer Lil Miquela, who I’ve talked about before, and who’s leading a growing trend of companies developing their own virtual artists and influencers, with some even being signed by labels such as Warner and Sony, released her debut single "Not Mine," a catchy downtempo R&B-pop track with a solid groove that would fit in perfectly on a Tinashe or Kehlani album.
The virtual artist has been building a social media presence for the past year based around selfies, a fun attitude an affinity for memes; basically she's a 20-year-old girl, only digitally constructed. And the world has been taking notice: She has nearly 240,000 Instagram followers and press from The Washington Post to Lena Dunham's Lenny Letter have all penned pieces about the quandary that is interpreting this avatar with a very real-feeling personality.
Listen to the new track ...
Now Miquela is releasing music with a ready audience for her (naturally) auto-tuned crooning. The single is self-released, written by Miquela herself, according to the credits, and, per a press, release is just the beginning things to come.
"I've been writing and recording so much for the album and had been dying to release something," she said in a statement. "'Not Mine' is all about summer love and growing up, so it felt like something I needed to drop now."
FAQ
Why does this matter?
In the future your little wanna be pop stars are going to have to compete with virtual stars ...
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- The Washington Post washingtonpost.com
- The picture of health lennyletter.com
Source: first published by the 311 Institute on 13 November 2020. Cite as: Griffin, M. (2020). Virtual star and singer Lil Miquela unveils her debut US single Not Mine. 311 Institute. https://www.311institute.com/virtual-star-and-singer-lil-miquela-unveils-her-debut-us-single-not-mine/
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