311 Institute codex · Disrupt competitors. Enter new markets.
How do you build an organisation that grows at the speed of change?
Connectivity, digitisation and new technologies are accelerating global disruption. Yesterday's innovation and strategy frameworks are showing their age, so we have re-invented them for the exponential era.
In short
How to Build Exponential Enterprises is Matthew Griffin's leadership, innovation and strategy guidebook for turning a company or country into an exponential enterprise. Built around the seven-phase 311 Institute ExPLORER Framework, it covers government innovation, disruptive and iterative innovation teams, and go-to-market. The fourth edition, published in May 2025, runs to 360 pages.
Who it is for: It is for CEOs, boards, innovation and strategy leaders, entrepreneurs and government teams who want to disrupt their markets rather than be disrupted.
Innovation, re-invented
This codex introduces the 311 Institute ExPLORER Framework, a disruptive innovation and strategy framework built to help you turn your company into a future-fit Exponential Enterprise.
It helps you discover new disruptive opportunities, build market-leading products and develop go-to-market strategies that tap into the new ways the world does business.
What you will explore
Find the disruptive opportunities others miss.
Develop new, market-leading products and services.
Create go-to-market strategies for the exponential era.
Key findings
Bring the codex to your organisation
Book a keynote session, executive briefing or foresight workshop session built on the ExPLORER Framework and focused on your markets. Or start with a free 15-minute expert call.
Questions and answers
In the codex, an exponential enterprise is an organisation or country that can discover and adapt to new disruptive threats, lead disruptive opportunities, create new industries and markets, and disrupt competitors, incumbents and existing industries. Getting there means transforming every layer of the business, from market and business model to culture, purpose and people.
The codex says organisations are disrupted for one of two reasons: they did not see disruption coming, or they saw it and did not act. Markets sometimes forgive the first but rarely the second. A common failing is the absence of an Explorer's Mindset, such as only looking for disruption inside your own industry rather than in adjacent ones.
A disruptive innovation strategy builds new products and business models that challenge the status quo, rather than only improving what exists. The ExPLORER Framework does both: a Pathfinder Team pursues disruptive breakthroughs and moonshots while a Pioneer Team improves existing products, each moving through stages such as Discover, Mindstorm, Test, Select, Pitch, Prototype and Transfer.
The codex recommends that governments audit their assets, then create a dedicated futures agency, an Economic Development Agency led by a board of trustees, with a physical Hive space where government, investors, startups, academics and regulators co-create the future. It also urges governments to codify how they cut red tape during the Covid-19 pandemic.
Start with the Explore and Prepare phases: understand how the world is changing, align culture, set objectives, and secure sponsorship, funding and a Core Team. 311 Institute runs keynote sessions, executive briefings and foresight workshops that help leadership teams apply the ExPLORER Framework to their own organisation and markets.
Matthew Griffin, Founder of the 311 Institute, wrote the codex, drawing on his work with organisations including ABB, Adobe, Adidas, ARM, Coca Cola, Lego, Microsoft, Novartis, PepsiCo and Samsung. It is part of the Codex of the Future series and is free to download from this page after a short form.
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