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How to Make Better Business Decisions Faster | PWC, ME | Matthew Griffin | Leadership Keynote Speaker
Every one of us makes thousands of decisions a day, in this Masterclass Futurist and Leadership Coach Matthew Griffin shows you how you can make better, smarter business decisions faster.
Cite or link to this article
Griffin, M. (2025) 'How to Make Better Business Decisions Faster | PWC, ME | Matthew Griffin | Leadership Keynote Speaker', 311 Institute, 27 February. Available at: https://www.311institute.com/how-to-make-better-decisions-pwc-me-matthew-griffin-leadership-keynote-speaker/ (Accessed: 1 October 2026).
Firstly, thank you to Sama and the wonderful team at PWC, Middle East, for inviting me to present a Masterclass on business and strategic decision making to the PWC leadership team and their Middle East clients.
In an average day each one of us will make up to 35,000 decisions – most of these decisions happen autonomously but 5% of them, or over 1,700, require some form of cognitive intervention. And this can tax us, leading to everything from decision fatigue and decision paralysis through to the worst case scenario of all – not making a decision at all and kicking the proverbial can down the road time and time again.
How to Make Better Business Decisions Faster, by Leadership Keynote Speaker Matthew Griffin
During this Masterclass I examine the two key types of decision making – Intuitive and Deliberate – and dive into the causes of, and the solutions to, what I call “Decision Traps.”
Then, I dive into the piece de resistance, the main body of the class where I share my tips, as well as a few best kept industry secrets that will help everyone, no matter of your ability, background, or title, make better, smarter decisions in both your personal life as well as your professional life.
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Why does this matter?
Every one of us makes thousands of decisions a day, in this Masterclass Futurist and Leadership Coach Matthew Griffin shows you how you can make better, smarter business decisions faster.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- PWC pwc.com
Source: first published by the 311 Institute on 27 February 2025. Cite as: Griffin, M. (2025). How to Make Better Business Decisions Faster | PWC, ME | Matthew Griffin | Leadership Keynote Speaker. 311 Institute. https://www.311institute.com/how-to-make-better-decisions-pwc-me-matthew-griffin-leadership-keynote-speaker/
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