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An AI just wrote, directed and produced its own appalling film, but it’s the future

Today AI's that are involved in film production are, for the most part, really awful, but over time they'll improve and one day they'll go head to head with the best human directors.

Key takeaways

  • The pair had previously used Benjamin to make another short film, Sunspring.
  • In that film, they used real actors and Benjamin carried much less of the load, but this time, they decided to let Benjamin do just about everything.
Cite or link to this article

Griffin, M. (2018) 'An AI just wrote, directed and produced its own appalling film, but it’s the future', 311 Institute, 29 June. Available at: https://www.311institute.com/ai-wrote-directed-its-own-appallingly-short-film-but-its-the-future/ (Accessed: 25 October 2026).

Benjamin is a genius who may have created a film that’s going to be a “cringe classic” for years to come because a new film that’s just come out called Zone Out has all the makings of one. Hilariously bad dialogue, an absolutely bizarre plot line, distorted characters, an ominously sappy soundtrack and, to wrap it all up, just the best demonic robot laughing you’ll ever hear. If you’ve ever wondered what the end of the world will sound like, then I’m pretty sure that that robotic laughter is it. But Benjamin isn't alone, and it isn't the first of its kind either, in 2016 an AI called Eclipse won an award at Cannes Lions Film Festival for its own short film, all be the fact it created it in a different way.

But there’s something else that’s special about Zone Out, something that will make it stand out above everything else, and something that will ensure the film becomes a classic. You see, Benjamin, the film’s director, is not a human, or a collective, Benjamin is an Artificial Intelligence (AI) that wrote, scored, constructed, directed, and edited the entire film. By itself.

Watch it if you dare

The idea was the brainchild of Los Angeles based director Oscar Sharp and Ross Goodwin, a creative technologist at Google. The pair had previously used Benjamin to make another short film, Sunspring. In that film, they used real actors and Benjamin carried much less of the load, but this time, they decided to let Benjamin do just about everything.

Sharp told Wired, “What I was really trying to do is attempt to automate each part of the human creative process to see if we learn anything about what it really is to be a human person creating films.”

Like the last time, the short film was created as an entry in the Sci-Fi-London 48-Hour Challenge, which demands that the film be produced in 48 hours while adhering to specific prompts. Thus, we get contorted faces, an incoherent story, incomprehensible dialogue including “There must be some business in my compass” and casual exchanges like: “Are you sure you need a problem?” “I’m not certain, I don’t remember the loss of a substance.”

Sharp and Goodwin provided Benjamin with entire films from the public domain to learn from, including classics such as The Last Man on Earth and The Brain That Wouldn’t Die, to which it added faces of the actual human actors from Sunspring using face swapping technology and dialogue using voice generation technologies.

The programme also wrote the screenplay, put together the footage, and created the melancholic piano score, and while, I think you’ll agree, the film is very very bad, it also marks the first time an AI has put together a movie, and it certainly won’t be the last. However, as AI’s continue to develop and advance at a dizzying rate, in creation terms going from very bad black and white grainy images of people, for example, in 2012 to being able to create striking high resolution images of fake celebrities, and more, in 2017, as well as starting to achieve the ability to let people build their own movies by just writing plain text, don’t expect it to be decades before another AI like Benjamin is able to put together something you’ll actually like to watch…

311 Intelligence

What this means for your organisation

Poor today, better soon.

Zone Out is a very bad film, with incoherent dialogue and a strange plot. Even so, the source points to fast progress. In 2012 the best output was grainy black and white images of people. By 2017 it was striking high resolution images of fake celebrities.

The whole chain can be automated.

Benjamin wrote, scored, constructed, directed and edited the film by itself. It learned from public domain films and used face swapping and voice generation. Generative AI is rated Act now by 311, with wide use expected by 2025.

Prepare for mixed creative teams.

People can already describe a film in plain text and have it built. Human and AI Teams are rated Prepare, with wide use by 2029. Virtual Film Production is also rated Prepare for 2029, so crews should plan for both.

Three questions for your next leadership meeting

  1. Which of our creative tasks could software already attempt, even badly?
  2. Who in our team owns the quality check on machine-made work?
  3. What would we do if a viewer could write their own film?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Today AI's that are involved in film production are, for the most part, really awful, but over time they'll improve and one day they'll go head to head with the best human directors.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Ai filmmaker zone out wired.com
  2. Sci-Fi-London 48-Hour Challenge 48hour.sci-fi-london.com
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