Bespoke 45 carat lab grown diamond ring designed by Jony Ive sells at auction
We are moving from a world of scarcity to abundance, whether it's energy, food, or even diamonds.
Key takeaways
- Expect this one was grown in their labs in San Fransciso and free from the environmental and social costs associated with traditional diamond mining, hence the company’s sustainability claim.
- In order to create the ring the team first grew a 45-carat rough diamond, cut it using a laser guided by a micrometer-thick water jet and then polished it.
- The finished ring closely matches Ive and Newson's blueprint, including the promised 2,000-3,000 facets, which is also a world first.
Cite or link to this article
Griffin, M. (2020) 'Bespoke 45 carat lab grown diamond ring designed by Jony Ive sells at auction', 311 Institute, 13 August. Available at: https://www.311institute.com/bespoke-45-carat-lab-grown-diamond-ring-designed-by-jony-ive-sells-at-auction/ (Accessed: 8 October 2026).
As if to prove that nothing is impossible anymore and that we're moving from a world of scarcity to one of abundance, whether it's abundant energy thanks to renewable energy innovations, food thanks to the emergence of so called clean meat, or even diamonds, Sir Jony Ive, Apple’s ex Chief Design Officer, along with teammate Marc Newson and the Diamond Foundry in the US recently designed a diamond ring made entirely out of one single pure diamond for the AIDS charity (RED) that was then auctioned off by Southeby’s in Miami for a cool $256,000.
And the catch? It was completely unique, and made in a lab. The ring’s also yet another example of how what was once rare in the world, in this case diamonds, could now become commonplace, something that already has the world’s largest diamond producers, like Debeers, on edge and trying to figure out how they defend their high value businesses from “synthetic” diamonds that, even though they’re made in the lab, are only different from the real things because of a couple of technicalities and the time it takes to grow them.


Courtesy: Diamond Foundry
The duo designed the all-diamond ring last year for AIDS charity (RED), whose COO Jennifer Lotito described the piece as "a thing of absolute beauty and sustainability,” and since the whole ring, band included, is cut from one diamond and cannot be resized, it was crafted bespoke for the buyer after the auction.
Ive and Newson's design was made possible thanks to the guys at the Diamond Foundry, one of the US's leading producers of lab-grown diamonds, who grew the source diamond using a process that simulates how the gemstones would naturally form in the Earth's core. Expect this one was grown in their labs in San Fransciso and free from the environmental and social costs associated with traditional diamond mining, hence the company’s sustainability claim.
In order to create the ring the team first grew a 45-carat rough diamond, cut it using a laser guided by a micrometer-thick water jet and then polished it. The finished ring closely matches Ive and Newson's blueprint, including the promised 2,000-3,000 facets, which is also a world first.
"A project of this size and quality would not have been possible using a mined diamond," said Diamond Foundry CEO Martin Roscheisen. "[and] the craftsmanship of the (RED) Ring represents a major milestone in the diamond industry."
So will we be seeing more of these diamonds popping up? Absolutely, and could they become a girls best friend? Well, if you love bling that’s sustainable then it’s possible …
What this means for your organisation
Scarcity is being engineered away.
Diamonds that can be grown in a lab are rare only in name. That threatens businesses built on controlled supply. Producers of scarce goods should ask how they would compete if supply became abundant.
Design becomes the source of value.
A ring cut from one stone is only possible because the diamond was grown to order. Value shifts from rarity to creativity. Luxury brands should invest in design that synthetic materials make possible.
Sustainability sells.
Buyers increasingly care how luxury goods are made. Stones grown in a lab avoid the impact of mining. Brands should be clear about origin and footprint.
Three questions for your next leadership meeting
- How would our business compete if our scarce inputs became abundant?
- What designs could new materials make possible for us?
- How clearly do we explain the origin of our products?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
We are moving from a world of scarcity to abundance, whether it's energy, food, or even diamonds.

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Diamond Foundry diamondfoundry.com
- (RED) red.org
- The red auction ring made entirely of diamond by sir jony ive marc newson sothebys.com
- Southeby’s sothebys.com
- Lab grown diamond prices slide as de beers fights back idUSKCN1OK0MQ reuters.com
Source: first published by the 311 Institute on 13 August 2020. Cite as: Griffin, M. (2020). Bespoke 45 carat lab grown diamond ring designed by Jony Ive sells at auction. 311 Institute. https://www.311institute.com/bespoke-45-carat-lab-grown-diamond-ring-designed-by-jony-ive-sells-at-auction/
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