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Online grocer Ocado invests £17m to bring robot run vertical farms to the world

The way we grow crops today is inefficient, and vertical farms offer companies a new way to grow organic crops en masse without ruining the planet.

Key takeaways

  • Duncan Tatton-Brown, finance director of Ocado, said the group could open at least 10 more similar vertical farms within five years.
  • The 80 Acres farms, which are based in Ohio, Arkansas, North Carolina and Alabama, are able to grow tomatoes and courgettes as well as leafy salads and herbs, without using pesticides, or fields for that matter.
  • Next year it will swap Waitrose for Marks & Spencer under a £750m joint venture, raising the prospect of specialist robot farms serving the 134-year-old high street retailer.
Cite or link to this article

Griffin, M. (2020) 'Online grocer Ocado invests £17m to bring robot run vertical farms to the world', 311 Institute, 29 June. Available at: https://www.311institute.com/british-online-grocer-ocado-invests-17m-to-bring-robot-run-vertical-farms-to-the-world/ (Accessed: 1 October 2026).

I’ve been talking about new ways to produce our food for years now, from growing enough chicken nuggets to feed the world by using just a single cell from a single chicken feather, through to 3D printing beef in space, and, back down to Earth again, by growing copious amounts of fresh, organic veg using up to 99 percent less water and 100 percent less chemicals and herbicides by growing crops in vertical farms that could be anywhere, whether it’s the middle of a desert, in a city, or in some company’s warehouse.

Now, Ocado the British online food retailer looks like it’s following in Jeff Bezos’ footsteps after he invested over $200 million in a vertical farm company called Plenty, by investing £17m of their own hard earned cash in another high tech vertical farming company as they rachet up their ambitions to grow their own herbs and veg right alongside their robot-run distribution centres.

The online grocery specialist has bought a 58% stake in Jones Food, a vertical farm company that grows 420 tonnes of basil, parsley and coriander a year in stacked trays under 12km (7.5 miles) of LED lights in a warehouse in Scunthorpe, UK. The grower currently supplies businesses such as sandwich maker Greencore.

Duncan Tatton-Brown, finance director of Ocado, said the group could open at least 10 more similar vertical farms within five years. He said it could take less than a year to build a Jones Food facility and the two companies were now considering how Ocado’s expertise in robotics and AI could be used to make Jones Food more efficient.

James Lloyd-Jones, chief executive of Jones Food, said the group’s Scunthorpe farm recycled all its water, did not use pesticides and was powered by renewable energy, such as wind turbines and solar panels.

Ocado’s £17m investment also includes the formation of a new joint venture, Infinite Acres, with US based vertical farming business 80 Acres Farms and Priva, a Netherlands-based horticultural technology provider, on a four-year project to develop off-the-shelf vertical farming systems that can be sold to retail and other businesses worldwide. The 80 Acres farms, which are based in Ohio, Arkansas, North Carolina and Alabama, are able to grow tomatoes and courgettes as well as leafy salads and herbs, without using pesticides, or fields for that matter.

Tim Steiner, Ocado’s chief executive, said: “We believe that our investments today in vertical farming will allow us to address fundamental consumer concerns on freshness and [sustainable farming] and build on new technologies that will revolutionise the way customers access fresh produce.”

“Our hope ultimately is to co-locate vertical farms within or next to our [distribution centres] and Ocado Zoom’s micro-fulfilment centres so that we can offer the very freshest and most sustainable produce that could be delivered to a customer’s kitchen within an hour of it being picked.”

Ocado Zoom is a new one-hour delivery service offering a more limited range of goods, launched earlier this year and being trialled in west London.

Only eight people work at the Jones Food facility, where the herbs are grown hydroponically, getting all the nutrients they need without soil. The plants, the first of which were only grown last year, are not touched by humans from seed to bagging ready for stores. A robot farmer called Frank stacks trays of plants on to towers of shelving while machinery automatically harvests them when ready.

Every element inside is monitored to ensure it is clean and primed for growing the herbs quickly. Anyone entering must wear protective clothing including overalls, wellies and hairnets and step through an air shower that blows off any dust. Air is filtered to ensure insects cannot enter.

Ocado currently sells Waitrose groceries via its website in the UK and provides distribution for Morrisons’ website. Next year it will swap Waitrose for Marks & Spencer under a £750m joint venture, raising the prospect of specialist robot farms serving the 134-year-old high street retailer.

Ocado has sold its hi-tech robot grocery picking and packing technology around the world to retailers wanting to develop online businesses. In one blockbuster deal it is to build 20 warehouses for US supermarket giant Kroger. It has also struck grocery delivery technology partnerships with Groupe Casino in France, Sobeys in Canada and ICA Group in Sweden, creating a ready-made potential market for its robot farms.

311 Intelligence

What this means for your organisation

Retailers are moving into growing.

By owning a vertical farm, Ocado brings production next to distribution. That cuts transport time and gives tighter control over freshness. Food retailers should ask whether owning supply suits their model.

Farming can happen anywhere.

Indoor farms grow crops in stacked trays under artificial light, using far less water. Location then depends on customers, not soil or climate. Supply chain leaders should map where local indoor growing could replace imports.

Big money is backing the field.

Investors from Jeff Bezos to grocers are putting money into indoor growers. Capital is flowing toward automated, data-driven food production. Producers should track which models prove profitable at scale.

Three questions for your next leadership meeting

  1. Could growing produce beside our warehouses cut waste and transport?
  2. Which imported crops could indoor farms supply locally?
  3. Which vertical farming models are proving profitable at scale?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

The way we grow crops today is inefficient, and vertical farms offer companies a new way to grow organic crops en masse without ruining the planet.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. expertise in robotics and AI theguardian.com
  2. Infinite Acres infinite-acres.com
  3. 80 Acres Farms 80acresfarms.com
  4. Priva priva.com
  5. £750m joint venture theguardian.com
  6. 20 warehouses for US supermarket giant theguardian.com

Source: first published by the 311 Institute on 29 June 2020. Cite as: Griffin, M. (2020). Online grocer Ocado invests £17m to bring robot run vertical farms to the world. 311 Institute. https://www.311institute.com/british-online-grocer-ocado-invests-17m-to-bring-robot-run-vertical-farms-to-the-world/

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