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First of a kind prototoype Russian TV ditches the plug to go fully wireless

Cables of all kinds are a hassle, and this is the world's first TV that powers itself wirelessly.

Key takeaways

  • The wireless TV prototype it just showed at CES 2021 leaves the electrical cord behind in favour of a wireless power transmission and reception system.
  • Could wireless transmission be the answer? Not yet, but Reasonance is working on it.
  • Reasonance's system can send power over distances up to a meter (3.3 ft) and can continue to operate efficiently even if the transmitter and receiver coils are not perfectly aligned.
Cite or link to this article

Griffin, M. (2021) 'First of a kind prototoype Russian TV ditches the plug to go fully wireless', 311 Institute, 5 February. Available at: https://www.311institute.com/first-of-a-kind-prototoype-russian-tv-ditches-the-plug-to-go-fully-wireless/ (Accessed: 1 October 2026).

A lot has been happening in the world of future TV’s recently – there’s the unveiling of the world’s first 16K screen, the world’s first vertical, and the world's first sideways rollable TV's, and, of course, the world’s first transparent TV, and a TV with a brain. But as futuristic as all these TV’s are they still have one ancient thing in common – they all have a power cable.

Usually when we talk about "cutting the cord" it means disconnecting the cable or satellite feed from the TV and streaming content over Wi-Fi. But Russian startup Reasonance has bigger plans for TV cord cutting. The wireless TV prototype it just showed at CES 2021 leaves the electrical cord behind in favour of a wireless power transmission and reception system.

See the new TV for yourself

TVs have been getting thinner and lighter for decades, able to stand or mount virtually anywhere. But those pesky wires are still holding them back. They look unsightly when dangling down from the a wall-mounted screen and create issues when attempting to place the TV too far from an electrical outlet.

Could wireless transmission be the answer? Not yet, but Reasonance is working on it. The company's wireless TV loses the power plug and gains a standalone electrical transmitter and a receiver coil integrated into the TV. The company explains that its "reasonance" technology differs from other magnetic resonance tech in developing a magnetic field by both conduction and displacement currents. It says that efficiency rises up to 90 percent, at a cost affordable enough to use in consumer electronics.

Reasonance's system can send power over distances up to a meter (3.3 ft) and can continue to operate efficiently even if the transmitter and receiver coils are not perfectly aligned. The company says the transmission distance could be increased by adjusting the size of the coils – as they were when the US Department of Energy developed a new powerful wireless charging system for electric vans.

The CES prototype has an external receiver coil on the back of a 40-in TV. The company says the coil could also be integrated into the TV frame itself, though the current coil would bloat the sleek flat-panel construction. The transmitter coil is set on a table just below, off-centered and perpendicular in relation to the TV, and Reasonance says that it could also be placed inside a wall or a piece of furniture without interfering with operation. The system transmits 120 watts of power at a frequency of 20 to 120 kHz over a distance of 20 in, or 50 cm.

Reasonance isn't the first to research the idea of wireless TV. In fact, Samsung, the world's largest television manufacturer, had originally planned to bring its own wireless TV to last year's CES but ultimately decided the tech wasn't ready. Jong-Hee Han, Samsung's president of Visual Display, cited poor efficiency among other issues as the reason it left the TV back at the lab, South Korea's Yonhap News Agency reported at the time.

Reasonance believes its tech solves efficiency and cost issues to the point that it could be integrated into marketable products. It has patented the tech in Russia and applied for patents in the US, EU, China, India, Canada and South Korea. It intends to license its technology to existing manufacturers, as opposed to building its own products, citing a wide range of alternative potential applications that go beyond TVs, to include appliances and electric bikes at home, to electric vehicles and smart roads.

FAQ

Why does this matter?

Cables of all kinds are a hassle, and this is the world's first TV that powers itself wirelessly.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Reasonance reasonance.tech
  2. Yonhap News Agency en.yna.co.kr

Source: first published by the 311 Institute on 5 February 2021. Cite as: Griffin, M. (2021). First of a kind prototoype Russian TV ditches the plug to go fully wireless. 311 Institute. https://www.311institute.com/first-of-a-kind-prototoype-russian-tv-ditches-the-plug-to-go-fully-wireless/

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