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Unlocking Mobile Opportunity | AKL, Finland | Matthew Griffin | Leadership and Disruption Keynote Speaker
In this keynote speaker and futurist Matthew Griffin shows car dealerships how they can avoid being disrupted as their market changes and the car companies they rely on become tech super apps.
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Griffin, M. (2022) 'Unlocking Mobile Opportunity | AKL, Finland | Matthew Griffin | Leadership and Disruption Keynote Speaker', 311 Institute, 29 November. Available at: https://www.311institute.com/futurist-keynote-finland-unlocking-mobile-opportunity-with-akl/ (Accessed: 1 October 2026).
Firstly, thank you to Pekka Rissa the CEO of AKL, the Autoalan Keskusliitto of Finland, for inviting me to be their keynote for this year’s AKL Summit, held in Helsinki, where more than a thousand Finnish car dealers came together for the first time since the onset of the pandemic to discuss the future of their industry and businesses.
As Finland’s central association for the automotive industry AKL represents over 3,000 Finish car dealerships who, in the face of rising Electric Vehicle (EV) sales, as well as semi and eventually fully autonomous vehicles, are now seeing their livelihoods threatened and their revenues and profits drop by as much as 80 percent – driven primarily by the fact that unlike internal combustion engine vehicles (ICE) EV’s simply don’t need the same amount of after sales servicing or repair. Namely, they only need the occasional new brakes, tyres, or sensor or wiring tweaks.
The Future of Car Companies and Car Dealerships, by Futurist Matthew Griffin
As the automotive industry globally comes to a crossroads car dealers everywhere face the very real prospect of either being forced to adapt to the new norm or being disrupted and put out of business by it. And, going on current projections, dealers have around five years to adapt or suffer the consequences.
Naturally, this has left many dealers questioning how they adapt, so during my keynote entitled Taking Opportunity Mobile I showed them not only what they can do and why, but also showed them how the companies they rely on – the car manufacturers themselves – are increasingly pivoting to become not better car companies, but tech powered super app companies.
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Why does this matter?
In this keynote speaker and futurist Matthew Griffin shows car dealerships how they can avoid being disrupted as their market changes and the car companies they rely on become tech super apps.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Autoalan Keskusliitto akl.fi
Source: first published by the 311 Institute on 29 November 2022. Cite as: Griffin, M. (2022). Unlocking Mobile Opportunity | AKL, Finland | Matthew Griffin | Leadership and Disruption Keynote Speaker. 311 Institute. https://www.311institute.com/futurist-keynote-finland-unlocking-mobile-opportunity-with-akl/
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