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Future of Synthetic Content and Creativity | Episerver, Helsinki | Matthew Griffin | Creativity Keynote Speaker
Creativity has long been thought of as being uniquely human, but that same human creativity and ingenuity is now giving rise to the world's first Creative Machines that are capable of creating content and innovating products.
Cite or link to this article
Griffin, M. (2020) 'Future of Synthetic Content and Creativity | Episerver, Helsinki | Matthew Griffin | Creativity Keynote Speaker', 311 Institute, 26 January. Available at: https://www.311institute.com/futurist-keynote-future-of-content-and-creativity-episerver/ (Accessed: 1 October 2026).
Firstly, many thanks to Danielle and the Episerver team for asking me to be the keynote for all three of this year’s international Episerver summits, in Helsinki, London, and Utrecht, to share what the Future of Creativity and Content has in store for us all in the coming decades.
Founded in 1994 Episerver helps customers succeed in what they refer to as the Experience Age, and their content platforms are now managing over a trillion searches a year so, whether you know it or not, you’ve likely touched their platform in one way or another.
During my keynote I discussed the future of the content and creativity markets, which today employs over 235 million people and contributes over $6 Trillion to global GDP, and I showed the audiences the new breed of Artificial Intelligent (AI) powered Creative Machines that are already helping automate human creativity and innovation, as well as content creation.
See the keynote in full
From synthetic works of art and imagery, which are now selling at auction for hundreds of thousands of dollars and that are good enough to rival traditional stock photography, through to the creation of synthetic music and video content so good that major record labels are signing and snapping up new “artists” like they’re going out of fashion already. I also shone a light on the role these same technologies are playing in generating infamous DeepFakes, that are increasingly blowing past uncanny valley, and then discussed how other forms of creative machines are helping speed up innovation by thousands fold and are being used to design everything from new aircraft parts and cars, through to fashion lines, furniture, sneakers, and even interplanetary rovers.
I then also discussed how these same technologies, as well as others, are helping democratise the creativity and content creation process for ordinary people – a trend that is only going to get louder in the years to come. For example, imagine one day being able to talk into your smartphone, describe what you want it to create, whether it’s a piece of content or a product, and having a creative machine generate it in real time for you. As you can see from the keynote reel it’s obvious that these machines will play a major role in helping unleash and revolutionise human creativity at global scale.
I also discussed the rise of digital humans, and virtual bloggers, and disused the future of influencers, and lifted the lid on some truly amazing technologies.
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Why does this matter?
Creativity has long been thought of as being uniquely human, but that same human creativity and ingenuity is now giving rise to the world's first Creative Machines that are capable of creating content and innovating products.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Episerver episerver.com
Source: first published by the 311 Institute on 26 January 2020. Cite as: Griffin, M. (2020). Future of Synthetic Content and Creativity | Episerver, Helsinki | Matthew Griffin | Creativity Keynote Speake. 311 Institute. https://www.311institute.com/futurist-keynote-future-of-content-and-creativity-episerver/
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