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The Future of Shipping and Trade | WISTA, Hamburg | Matthew Griffin | Logistics and Trade Keynote Speaker
In this keynote Matthew Griffin shares how technology is already and will continue to change the future of the shipping industry and global trade.
Cite or link to this article
Griffin, M. (2022) 'The Future of Shipping and Trade | WISTA, Hamburg | Matthew Griffin | Logistics and Trade Keynote Speaker', 311 Institute, 9 May. Available at: https://www.311institute.com/futurist-keynote-germany-the-future-of-shipping-and-trade-hpa/ (Accessed: 1 October 2026).
Firstly, thank you to Phanthiam, Claudia, WISTA and the Hamburg Port Authority teams for asking me to be this years keynote at their annual global summit which this year was held in Hamburg in Germany. Originally scheduled to take place last year it was nice to finally get out of the virtual studio and see people in person – it’s now been about a year since I last walked around an actual real stage. However, despite being out of the studio the German COVID-19 regulations meant that the event had to be held outside so it ended up being held at the memorable ATP Tennis Centre in Hamburg under the large domed roof in temperatures that didn’t make it to double digits all day.
During the event I discuss the Future of Trade and Shipping which, when we originally started planning the event almost two years ago weren’t as much of a headline topic as they are today as we see, post COVID, all the world’s supply chains snarling up with record levels of cargo backlogs at all the worlds ports – from California to Shanghai.
Rewind and Replay
At Hamburg itself the average number of containers on a cargo ship pre pandemic was 4,000 but now as global supply chains try to get back to normal that value has risen to a staggering 7,000, with the terminals themselves struggling to clear empty containers fast enough in order to keep the movement of goods flowing.
As you can see from the video no industry is immune from disruption and as the global shipping industry and the IMO aim to hit Net Zero by 2050 the race is on to build and buy new ammonia, hydrogen, and LNG powered ships which, on average last for 27 years, that will help the industry meet that goal, by 2030. The result of which means that hundreds of billions of dollars have to be spent in an unprecedented amount of time.
Bonus content: The Future of Supply Chains and Trade keynote
But, all that is just the tip of the green iceberg, and from new ship designs to ship breakers I discussed it all. I hope you enjoy the show!
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Why does this matter?
In this keynote Matthew Griffin shares how technology is already and will continue to change the future of the shipping industry and global trade.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- WISTA wistainternational.com
- Hamburg Port Authority hamburg-port-authority.de
Source: first published by the 311 Institute on 9 May 2022. Cite as: Griffin, M. (2022). The Future of Shipping and Trade | WISTA, Hamburg | Matthew Griffin | Logistics and Trade Keynote Speaker. 311 Institute. https://www.311institute.com/futurist-keynote-germany-the-future-of-shipping-and-trade-hpa/
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