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Cheers to the Future | Coca Cola, Greece | Matthew Griffin | FMCG Futurist Keynote Speaker
During this first of two virtual leadership sessions speaker and futurist Matthew Griffin discusses the future of the energy, logistics, and premium drinks sector for Coca Cola's leadership team and their partners and its implications.
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Griffin, M. (2022) 'Cheers to the Future | Coca Cola, Greece | Matthew Griffin | FMCG Futurist Keynote Speaker', 311 Institute, 11 October. Available at: https://www.311institute.com/futurist-keynote-greece-cheers-to-the-future-with-coca-cola/ (Accessed: 1 October 2026).
Firstly, I would like to thanks Paula and Fotios from Coca Cola, arguably the world’s most iconic and recognisable brand, for asking me to be the opening keynote for their first in person summit since the COVID-19 pandemic began, and which because of previous travel commitments I attended virtually, albeit from a virtual bar which was “down the road.”
During my session, which I titled Cheers to the Future, and to an audience of over 200 Coca Cola leaders and partners from across EMEA and CEEMA, together we explored the future of different aspects of Coca Cola’s business from the future of customer service and supply chains all the way through to the future of occasions for their premium spirits teams. But that wasn’t all.
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When it came to the customer service experience I discussed the rise of automated intelligent bots and digital humans, and the emergence of Conversational Artificial Intelligence (AI) and AI coaching systems, before progressing and running through some of the giant system level shifts that are helping make our VUCA world even more VUCA.
I then discussed the future of supply chains, focusing on cost control, resilience, and transparency and showed the company how they can produce product and produce locally – thereby collapsing their some of their existing supply chains. Then we crossed across to energy self-sufficiency, looked into water scarcity solutions, examined the future of logistics and turned them into revenue generators rather than cost centers, before finally looking into how we can use combinations of new technologies to alter and enhance occasions and the customer experience. And I hope you enjoy the replay.
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During this first of two virtual leadership sessions speaker and futurist Matthew Griffin discusses the future of the energy, logistics, and premium drinks sector for Coca Cola's leadership team and their partners and its implications.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Coca Cola coca-cola.co.uk
Source: first published by the 311 Institute on 11 October 2022. Cite as: Griffin, M. (2022). Cheers to the Future | Coca Cola, Greece | Matthew Griffin | FMCG Futurist Keynote Speaker. 311 Institute. https://www.311institute.com/futurist-keynote-greece-cheers-to-the-future-with-coca-cola/
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