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The Future of Work 2030 | ACCI, Greece | Matthew Griffin | Futurist Keynote Speaker
In this keynote in Athens, Futurist Matthew Griffin explores the future of work and AI and shows why automating people is laiden with risk and why augmenting workers with AI and technology is the best option for everyone.
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Griffin, M. (2024) 'The Future of Work 2030 | ACCI, Greece | Matthew Griffin | Futurist Keynote Speaker', 311 Institute, 17 April. Available at: https://www.311institute.com/futurist-keynote-greece-the-future-of-work-and-ai-with-acci/ (Accessed: 1 October 2026).
Firstly, thank you to Dimitrios Dimitriou, the First Vice President at the Athens Chamber of Commerce and Industry, an organisation that represents more than 120,000 Greek companies, and Yannis Mastrogeorgiou from the Greek Government, and the Special Secretary for Strategic Foresight at the Presidency of the Government of the Hellenic Republic, for inviting me to beautiful Athens and present a keynote titled The Future of Work and AI.
While the future of work has always been an important topic over the past few years it’s become more top of mind of governments, organisations, and individuals around the world alike because of the rapid, but not unforeseen, rise of technologies such as Artificial Intelligence (AI) and more recently Generative Artificial Intelligence (GAI), whose growing bench of capabilities mean that today we see a way to partially and or fully automate up to 80% of jobs. Really though, if truth be told, in time we can see a way to use AI and GAI, as well as Artificial General Intelligence (AGI) to automate 100% of jobs, primarily because all jobs have processes, workflows, and steps that can be automated, whether it’s with AI or other technologies such as generalised robotics, and so forth.
The Future of Work and AI, by Futurist Matthew Griffin
While it’s always tempting to lean into the Doomsday narratives about the future of work, as we so often see in the world’s press, I look at the future from multiple perspectives – both sides of the coin, the upsides and the downsides, the positives and negatives – and then, when I do see downsides I work diligently to find solutions to these so called “Grand Challenges.” And, thanks to my work on the Future of Education, Learning, and Work, among other activities, this is what put me in a superlative position to not just show the audience automation and its technological downsides and risks, but also the very real human and societal benefits of using many of these same tools to augment and benefit humans in the workforce to, in essence, help create “Unlimited Humans” with near unlimited levels of potential.
To bring this all to life during my keynote I dived into the future capabilities of AI, Sam Altman’s vision of fully automated companies, the future of job automation and the real risks that companies will face in the future as they continue to embed what ostensibly amounts to an AI automated and autonomous brain into the heart of their organisations operations, and then I showed the audience the important of having a Futures Mindset and revealed what really happens when, through technology, the only things everyone has access to is all the world’s knowledge, all the world’s skills, and the ability to bring whatever they imagine to life at unprecedented speed and scale, whatever that is, to a global audience by the end of the day. And, doomsday scenarios asides who doesn’t like that latter vision?
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In this keynote in Athens, Futurist Matthew Griffin explores the future of work and AI and shows why automating people is laiden with risk and why augmenting workers with AI and technology is the best option for everyone.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
Source: first published by the 311 Institute on 17 April 2024. Cite as: Griffin, M. (2024). The Future of Work 2030 | ACCI, Greece | Matthew Griffin | Futurist Keynote Speaker. 311 Institute. https://www.311institute.com/futurist-keynote-greece-the-future-of-work-and-ai-with-acci/
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