Isabel and the team at APDC invited Matthew to give not one but two keynotes at their Annual Digital Summit in Portugal, which because of the pandemic again ran virtually. With new variants of concern emerging almost weekly, he presented The Great Re-Invention and then, just as the Portuguese government closed its 5G auction, 5G: The Next Generation. He also joined a fireside chat with Pedro Faustino, CEO of Axians, and members of the audience.
The first keynote was about life after Covid-19 and the desire for re-invention. Matthew began by acknowledging the weight everyone had been under during the past year, and the importance of taking time out as individuals to process what had happened and regain their wellbeing.
"Ensuring that we are as well in ourselves as we can be is going to be of paramount importance if we're going to come back fighting and support one another in the difficult days ahead."Matthew Griffin, Lisbon, May 2021
Whether the challenge is called Building Back Better, The Great Reset, The New Normal or The Recovery, he argued, being as well in ourselves as we can be will be paramount if we are to come back fighting and support one another in the difficult days ahead.
On a more practical note, he set out the key threats and opportunities in a world where disruption is omnipresent. He then looked ahead to 5G and what this paradigm leap in technological capability will mean for businesses, customers and society at large.
