Matthew GriffinFounder, President and Futurist, 311 Institute
G7 · G20governments advised
850+keynotes
102countries
17codexes
Leadership sessions forWorkdayMBP PartnersPwC Middle EastABP GroupRichmond EventsFirst Abu Dhabi Bank
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Rui and Palmona at Accenture invited Matthew to give the keynote at Accenture's Annual Digital Summit which, because of the pandemic, was held virtually, fittingly for the theme of the event.
Known as ADC7 as it was the summit's seventh year, the programme featured the Founder and CEO of Spotify, the CIO of Airbus, and leaders from government and the private sector sharing their experience of building and scaling digital programmes and businesses, and their views on the future.
"New technology innovations will help organisations accelerate their rates of innovation by thousands fold, and transform global culture."Matthew Griffin, Virtual, June 2021
The keynote was built as a production. In the months beforehand, Accenture's interactive team and Matthew pre-recorded chroma interviews between him and Angeles, Accenture's Managing Director, created holographic invitations for guests, and had him teleport between the main stage and a series of space stations, all virtually.
In the keynote itself Matthew explored the future of industries from agriculture and energy to retail and transportation, and their wider impacts. He closed by walking the audience through new technology innovations that will help their organisations accelerate their rates of innovation by thousands fold, and transform global culture.
311 Intelligence
What this means for your leadership team
The pace of change is the issue.
The keynote argued that new technologies will help organisations speed up their innovation by a very large multiple. 311 tracks exponential technologies as an Act now trend, because they keep reshaping the economy even as classic chip scaling slows. Continuous innovation, rated Explore, points the same way: product development becomes a never-ending loop of updates.
Whole industries move together.
Matthew looked at sectors from agriculture and energy to retail and transportation in one session. Leaders should read that as a prompt to look beyond their own sector. Digital twins, rated Prepare with wide use around 2030, are one tool that crosses these sectors. Space based energy platforms, rated Watch, show how far some ideas still have to travel.
The format is a signal too.
The summit was held virtually, and the keynote used chroma interviews, holographic invitations and teleporting between virtual space stations. That echoes the shift 311 tracks in virtual film production, rated Prepare, where crews swap green screens and location shoots for game engines and LED walls. Leaders should ask what their own events and customer experiences could look like built this way.
Three questions for your next leadership meeting
Where could our innovation pace be limited by process, not technology?
Which neighbouring industry will change our sector first?
What would our key events look like if built virtually first?
The trends and technologies behind this session
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
What does the ADC7 keynote mean for organisations?
It says the pace of innovation is about to rise sharply and that change will cross industries, from agriculture and energy to retail and transportation. Organisations should review how fast they can test, learn and update, and not only which technologies they adopt.
How do exponential technologies relate to this session?
The keynote closed on technologies that speed up innovation and shift global culture. 311 rates exponential technologies as Act now, because they keep reshaping the economy even as classic chip scaling slows.
How do digital twins relate to this session?
A digital twin is a live virtual copy of a real machine, building or process. It fits a keynote about industries changing together, because it lets teams test changes before they touch the real thing. 311 rates it Prepare, with wide use around 2030.
How can 311 brief our leadership team on this?
311 offers a private executive briefing or leadership workshop, tailored to your sector. These are held in person first.
Bring this to your leadership teamA private executive briefing or leadership workshop, tailored to your sector. In person first, anywhere in the world.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s session and 311 data.
If Matthew gave this session today
Build organisations that grow at the speed of change.
311 Institute's How to Build Exponential Enterprises codex shows how innovation is being re-invented for the exponential era, and what it takes to build an organisation that grows at the speed of change Matthew described.
