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Intel shows off it’s latest immersive 360 video sports technology

Immersive experiences will be much more common in the future than they are today, and these are the new production technologies that will help create them.

Key takeaways

  • The LFP, which governs the top two professional soccer leagues in France, said it plans to install True View technology at both Lyon's Groupama Stadium and Olympique de Marseille's Orange Vélodrome during the 2020/21 season.
  • The technology will also enable fans to watch 3D replays of their team on the LFP websites and social networks.
  • Intel employs some 13,700 workers across Israel and exported a record $6.6 billion of goods and services from its local operations in 2019.
Cite or link to this article

Griffin, M. (2020) 'Intel shows off it’s latest immersive 360 video sports technology', 311 Institute, 6 March. Available at: https://www.311institute.com/intel-shows-off-its-latest-immersive-360-video-sports-technology/ (Accessed: 1 October 2026).

You might have heard about volumetric displays, holographic like displays that let people watch and even interact with increasingly complex and sophisticated 3D imagery, but have you heard about volumetric video? Essentially it’s the same concept with the primary difference being that using software companies can create fully immersive volumetric videos that viewers can interact with. Furthermore, if this technology is eventually combined with something like Nvidia’s latest Video to Virtual Reality (VR) Artificial intelligence (AI) rendering technology then there’s no reason why these volumetric video experiences couldn’t be streamed straight into a VR experience that could literally let fans or E-Sports enthusiasts experience first hand what it’s like to be on the pitch alongside the players, and even virtually play against them like a recent Formula-E innovation that let's fans "ghost" famous racing drivers.

In order to boost the adoption of the technology technology giant Intel have just announced that they’ve partnered with France's Professional Football League (LFP) to launch a new, 360 degree soccer viewing experience, powered by technology developed in Israel.

See it in action
 

Using dozens of high definition 5K cameras to be mounted around stadiums, Intel's "True View" solution captures masses of volumetric video and uses advanced processing capabilities, enabling broadcasters to show instant replays and highlights from every possible angle, including the player's point of view as you can see from the videos.

See it in action
 

The technology, developed at Intel's Ramat HaHayal offices, was launched by the LFP for the first time on Sunday evening at Paris Saint-German's Parc des Princes stadium, where the French champions defeated Olympique Lyonnais. The system has already been successfully installed at stadiums belonging to leading National Football League (NFL), Premier League and LaLiga teams.

The LFP, which governs the top two professional soccer leagues in France, said it plans to install True View technology at both Lyon's Groupama Stadium and Olympique de Marseille's Orange Vélodrome during the 2020/21 season. The technology will also enable fans to watch 3D replays of their team on the LFP websites and social networks.

"Intel Sports, whose development center is located in Ramat HaHayal, is proud to expand its operations and add Ligue1, the top French football league and one of the five best leagues in the world, to the distinguished list of major leagues that adopted True View technology," said Ohad Gross, director of business development at Intel Sports.

Intel employs some 13,700 workers across Israel and exported a record $6.6 billion of goods and services from its local operations in 2019. The Silicon Valley-based chipmaker has invested over $20.5b. in establishing Israeli R&D and production facilities since commencing operations in Israel in 1974.

"In terms of audio visual production, the LFP wishes to bring fans an ever more immersive dimension of the stadium and the game," said LFP executive director-general Didier Quillot.

"Thanks to the deployment of Intel's 'True View' system, we are pleased to be able to make available to all broadcasters of Ligue 1 Conforama a unique technology to revive the highlights of matches."

311 Intelligence

What this means for your organisation

Capture becomes the product.

Dozens of cameras produce footage viewers can move through, including the player's point of view. That is a new product line from the same match, not just a better replay.

Immersive follows naturally.

Combined with virtual reality rendering, fans could experience being on the pitch. Rights holders should decide now who owns and sells those experiences.

Installed base signals adoption.

The system already runs at NFL, Premier League and LaLiga grounds. Venues without it may find their broadcast product looks dated.

Three questions for your next leadership meeting

  1. Which of our events could be sold as an immersive experience?
  2. Who owns the rights to volumetric capture of our content?
  3. What would installing this capability cost our venues?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Immersive experiences will be much more common in the future than they are today, and these are the new production technologies that will help create them.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Source: first published by the 311 Institute on 6 March 2020. Cite as: Griffin, M. (2020). Intel shows off it’s latest immersive 360 video sports technology. 311 Institute. https://www.311institute.com/intel-shows-off-its-latest-immersive-360-video-sports-technology/

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