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WHY THIS MATTERS IN BRIEF Countries are increasingly thinking about creating digital twins of their cities so they can better analyse data about them and…

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WHY THIS MATTERS IN BRIEF The metaverse will be a new frontier for criminals … and very very profitable despite everyone’s best efforts.   Love…

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WHY THIS MATTERS IN BRIEF The metaverse is coming, slowly, and in the meantime brands should think of it as another digital sales channel.  …

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WHY THIS MATTERS The metaverse is potentially a multi-trillion dollar opportunity – eventually – and companies are experimenting and laying their stakes already.   Love…

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WHY THIS MATTERS IN BRIEF Any time anyone creates a new vehicle invariably someone wants to race them and create a new sport.   Love…

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WHY THIS MATTERS IN BRIEF The future of work and the workplace will be very different from what we see today, and while many worry…

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WHY THIS MATTERS IN BRIEF Everyone talks about the future being digital – but it’s going to be much, much more than that …  …

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WHY THIS MATTERS IN BRIEF In the future everything will be volumetric and 3D, and this is another example of the new tech that will…

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WHY THIS MATTERS IN BRIEF We are slowly unlocking the mysteries of the mind – and now we’re starting to explore the limits …  …

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WHY THIS MATTERS IN BRIEF We are inventing new materials all the time, and we’re also re-inventing old ones …   Love the Exponential Future?…

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WHY THIS MATTERS IN BRIEF The future of CX is personalised, real time, and convenient, obviously, but what happens when Creative Machines can make you…

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WHY THIS MATTERS IN BRIEF Ears are often overlooked as a place to shove a computer into but as computing and sensor technologies become smaller…

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WHY THIS MATTERS IN BRIEF Training soldiers and individuals faster gives countries an advantage in business and on the battlefield, and they’re using sci-fi like…

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WHY THIS MATTERS IN BRIEF Lidar sensing systems used to be an incredibly large and incredibly expensive, and now they’re in your phone.   Love…

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WHY THIS MATTERS IN BRIEF If you want to connect remote communities to the electrical grid you can build expensive electricity pylons and bury cables,…

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WHY THIS MATTERS IN BRIEF In order for technology to be adopted by the masses it has to be useful and invisible, Virtual Reality is…

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WHY THIS MATTERS IN BRIEF If you’re self-isolating or not allowed to go to work normally it’s a hassle, but it’s an even bigger problems…

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WHY THIS MATTERS IN BRIEF The world of aviation and travel is changing, it’s getting faster, more autonomous, more entertaining, more personalised, and more sustainable…

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WHY THIS MATTERS IN BRIEF Smart contact lenses are seen as the next must have gadgets, and now more and more of them are starting…

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WHY THIS MATTERS IN BRIEF As more services move to the cloud and network speeds increase it’s inevitable that everything will be streamed.   Interested…