Anton and the Management Events team invited Matthew back to present on the future of digital and digital transformation, a topic at the top of the agenda for executives in almost every industry.
He set the scene with the scale of the commitment. JP Morgan Chase is spending $13 Billion a year on what its Global Head of Strategy calls a "once in a generation opportunity", while sole proprietors and entrepreneurs see digital as a way to do business anywhere in the world without borders. Digital, he argued, is the opportunity and the threat that no one can ignore.
"The future isn't going to be just digital. It's going to be a coming together, a unification, of the digital, physical, and virtual worlds."Matthew Griffin, Virtual, October 2021
Then he told the audience that the future is not, in fact, digital. It is much more. As faster computers, cloud and edge computing, 5G, Artificial Intelligence, Digital Twins, the Internet of Things, the Metaverse, Augmented and Virtual Reality, and sensory immersive MXR technologies develop and spread, the digital, physical and virtual worlds will come together into one.
That unification opens up opportunities to change everything from the way products are designed to the way they are sold. Matthew closed on the point that becoming a digital organisation is only the beginning of the journey, not the destination.
