Matthew GriffinFounder, President and Futurist, 311 Institute
G7 · G20governments advised
850+keynotes
102countries
17codexes
Leadership sessions forWorkdayMBP PartnersPwC Middle EastABP GroupRichmond EventsFirst Abu Dhabi Bank
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Anton and the Management Events team invited Matthew back to present on the future of digital and digital transformation, a topic at the top of the agenda for executives in almost every industry.
He set the scene with the scale of the commitment. JP Morgan Chase is spending $13 Billion a year on what its Global Head of Strategy calls a "once in a generation opportunity", while sole proprietors and entrepreneurs see digital as a way to do business anywhere in the world without borders. Digital, he argued, is the opportunity and the threat that no one can ignore.
"The future isn't going to be just digital. It's going to be a coming together, a unification, of the digital, physical, and virtual worlds."Matthew Griffin, Virtual, October 2021
Then he told the audience that the future is not, in fact, digital. It is much more. As faster computers, cloud and edge computing, 5G, Artificial Intelligence, Digital Twins, the Internet of Things, the Metaverse, Augmented and Virtual Reality, and sensory immersive MXR technologies develop and spread, the digital, physical and virtual worlds will come together into one.
That unification opens up opportunities to change everything from the way products are designed to the way they are sold. Matthew closed on the point that becoming a digital organisation is only the beginning of the journey, not the destination.
311 Intelligence
What this means for your leadership team
Digital is the entry point.
JP Morgan Chase is spending $13 Billion a year on digital, and entrepreneurs use it to trade without borders. That makes it a baseline for competing. It does not set a firm apart on its own.
Three domains are set to merge.
Faster computers, cloud and edge computing, 5G, Artificial Intelligence and the Internet of Things all feed the same shift. The physical, the virtual and the digital will stop being separate places. Leaders should plan for one joined-up environment.
Design and sales both change.
The merger opens up chances to change everything from the way products are designed to the way they are sold. Digital Twins and immersive tools are part of that. Treat digital transformation as the start of a longer journey.
Three questions for your next leadership meeting
Where does our digital programme stop, and where does the next stage begin?
Which products could we design or sell differently once the worlds merge?
Who in our team owns the link between physical and virtual operations?
The trends and technologies behind this session
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
It means a finished digital programme is not the goal. The physical, virtual and digital worlds are heading towards one, so strategy should cover all three, from product design to sales.
How do Digital Twins relate to this shift?
A digital twin is a live virtual copy of a real machine, building or process. It is a direct bridge between the physical and the virtual. 311 rates it Prepare, with wide use expected around 2030.
How does the Metaverse relate to this shift?
The Metaverse is one of the technologies Matthew linked to the merger. 311 sees hype fading into a slower build of shared virtual worlds, games and mixed reality spaces. It is rated Explore, with wide use around 2035.
How can 311 brief our leadership team on this?
Through a private executive briefing or leadership workshop, tailored to your sector, in person first.
Bring this to your leadership teamA private executive briefing or leadership workshop, tailored to your sector. In person first, anywhere in the world.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s session and 311 data.
If Matthew gave this session today
Emerging technologies are reshaping culture, industry and society.
311 Institute's Future of Exponential Technology Codex explores hundreds of emerging technologies and their implications for global culture, industry and society, the same forces Matthew argued will take organisations far beyond digital.
