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Invisible AI helps cars makers see what machines and humans do wrong

Increasingly we are using machines to watch human and machine workers and autonomously monitor their performance, report on it, and make interventions.

Key takeaways

  • Weeding out issues and making sure everything is running smoothly has traditionally meant sending quality control personnel up and down the lines to get eyes on the action.
  • The company designed a network of cameras that can monitor an assembly line in real time and spot even the smallest things going wrong.
  • The self-contained units are equipped with stereoscopic vision and onboard processing that allows them to be easily set up in a factory without having to tap into the facility’s own networks.
Cite or link to this article

Griffin, M. (2023) 'Invisible AI helps cars makers see what machines and humans do wrong', 311 Institute, 7 June. Available at: https://www.311institute.com/invisible-ai-helps-cars-makers-see-what-machines-and-humans-do-wrong/ (Accessed: 1 October 2026).

Increasingly we humans are being monitored and assessed by Artificial Intelligence (AI), so much so that recently both Amazon and Uber were taken to the European Court of Justice (ECJ) when workers found out that the company’s AI’s were assessing their performance while on the job and firing them automatically if they didn’t hit certain criteria. And while the use of AI in the workplace can be dystopian, in Amazon’s case it’s also helping them identify workers who are lifting boxes and so on incorrectly then making interventions to reduce the risk of injury. So as ever tech is a two sided coin.

Over the years Tesla CEO Elon Musk has often referred to his automobile Gigafactory as "The machine that builds the machine," but there are plenty of human workers involved in even the most highly automated plants.

They remain a key part of the exceedingly complex process that is automobile assembly but need to operate as efficiently as their mechanical counterparts to keep cars and trucks coming off the line with a combination of quality and speed.

Weeding out issues and making sure everything is running smoothly has traditionally meant sending quality control personnel up and down the lines to get eyes on the action. But now there’s a way to automate that job with better results than ever before.

Palo Alto-based Invisible AI was founded by veterans of the autonomous car industry who saw an alternative for the artificial intelligence-driven machine vision technology they were working on that could come to market long before the mass acceptance of self-driving cars.

The company designed a network of cameras that can monitor an assembly line in real time and spot even the smallest things going wrong.

"Productivity, safety and quality are always top of mind in manufacturing, especially auto," said Invisible AI CEO Eric Danzinger.

The self-contained units are equipped with stereoscopic vision and onboard processing that allows them to be easily set up in a factory without having to tap into the facility’s own networks.

"Our AI is not just about watching one workstation but about getting that view across the line about where you’re hitting production bottlenecks, where you’re seeing deviations from how the work is supposed to be done and where you’re seeing issues like bad reaches that can cause physical issues for your workers," Danzinger said.

The cameras don’t need to be programmed with the assembly process. They only have to scan a single, correct cycle, and then the system can determine if anything deviates from it later.

"Our AI system analyzes the video, from raw pixels, to understand the pattern of work that’s happening and then compares those patterns so we can tell if someone is following a standard," Danzinger explained. "All of that is being done by an intelligent agent in the cameras so a person doesn’t have to.

"If you have 100 cameras on one section of an assembly, you are actually seeing in 3D the living, breathing line."

Pricing varies by application, but Danzinger said the cost is far less than bringing in a consulting team or trying to accomplish the same work manually, which really can’t be done given the scope of what the system is capable of.

Since they’re self-contained, installing all the cameras can be done in a couple of days between shifts.

"Our system has become the place you can go to help frontline employees understand the work being done," Danzinger said.

"There are a million things happening. People are sick, bad parts are coming from suppliers, machines are broken down. … To be able to know what’s going on, what’s the most crucial component to fix, how do I meet my numbers? That’s the most important thing."

Invisible AI has collected a roster of a dozen automotive parts suppliers and four original equipment manufactures as clients, including Toyota, which uses the system at a factory in Indiana.

Toyota declined to provide comment but Senior Engineer Jihad Abdul-Rahim said when the project was announced last year that "Invisible AI is not only helping us find opportunities for improvement on the assembly lines, but we’re also constantly finding new use cases for their technology, such as ergonomics analysis to proactively prevent injuries."

Danzinger said details about its other customers and how they are using the system is confidential and that Invisible AI can’t provide details on their behalf.

As far as privacy is concerned, the system doesn't have facial recognition technology, and it can blur faces captured on video. But the point of it is to offer direct feedback, so it is not an entirely anonymized analytical tool.

"Most of what we see is helping workers have a voice and raise their hand to say, ‘This is broken. We need help fixing it,’ and actually getting a response," Danzinger said.

311 Intelligence

What this means for your organisation

Quality control becomes continuous.

Inspectors walking the line see only part of what happens. Cameras across the whole line catch deviations and bottlenecks as they occur. Plant leaders should use this to find hidden waste.

Safety gains are real.

The system flags bad reaches and movements that cause injury. Amazon uses similar tools to correct how staff lift boxes. Use the data to redesign work, not only to correct individuals.

Surveillance can backfire.

Amazon and Uber faced court action over AI that judged and dismissed workers. Monitoring without consent damages trust and invites legal risk. Agree clear rules with staff on how footage is used.

Three questions for your next leadership meeting

  1. Where would continuous vision monitoring improve our quality and safety?
  2. How will we use monitoring data without eroding worker trust?
  3. What rules govern automated decisions about staff performance?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Increasingly we are using machines to watch human and machine workers and autonomously monitor their performance, report on it, and make interventions.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Source: first published by the 311 Institute on 7 June 2023. Cite as: Griffin, M. (2023). Invisible AI helps cars makers see what machines and humans do wrong. 311 Institute. https://www.311institute.com/invisible-ai-helps-cars-makers-see-what-machines-and-humans-do-wrong/

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