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The Creative Machines are coming

Creativity is said to be a uniquely "Human" gift but while we can argue the semantics it appears that increasingly machines share the same gift, albeit algorithmic rather than chemical.

Key takeaways

  • While the difference between the two models looks slight the outcomes will be profoundly different.
  • Immortality, limitless cold fusion energy and a million more possibilities.
Cite or link to this article

Griffin, M. (2016) 'The Creative Machines are coming', 311 Institute, 4 May. Available at: https://www.311institute.com/the-creative-machines/ (Accessed: 1 October 2026).

Many people believe that creativity is a uniquely human trait but what about self awareness and intuition? Defining the line between humans and machines is becoming more blurred by the day as start ups, technology giants and academia jostle to build the next generation of advanced Artificial Intelligence but while there’s been a lot of focus on what we call “Convergent AI” (CAI) small groups, such as the ones at Columbia University and their PIX18 robot are beginning to splinter off and focus on a new area of AI we call “Divergent AI” (DAI).

Taking a page from biology they are creating not the next but the next next generation of AI - the creation of autonomous, self aware, self evolving, self replicating creative thinking machines that one day will out perform humans in almost every area.

Poles apart

CAI platforms ingest and distil huge quantities of information down to a single answer or action, in essence their algorithmic models are biased towards “If this then that.” The human and machine self-generated algorithms behind DAI on the other hand use “What if” algorithmic models - they start with a single idea or need and explode it to create thousands of new scenarios then these scenarios are played out, prioritised and filtered.

While the difference between the two models looks slight the outcomes will be profoundly different. In the future which, by most experts projections, we're taking about 2040 not 2140, for example a CAI based Artificial Super Intelligent (ASI) system might be able to explain the law of physics behind interstellar travel but a DAI ASI will be able to design then build the space craft to get us there and with ASI on the scene there are no limits to what could be achieved. Immortality, limitless cold fusion energy and a million more possibilities.

Every technology has to begin somewhere though which is why so many organisations have chosen Convergent AI as their battle ground because fundamentally decision based logic machine systems are easier to design and create than Divergent AI systems and that’s not necessarily a bad thing.

In one respect we can think of CAI of the workhorse of ‘real’ AI. If we’re ever to fully realize the potential of DAI then the work that organisations and academia are doing in that space is absolutely fundamental, after all without CAI we wouldn’t have Deep Learning, Machine Learning, Machine Vision or Natural Language Processing and without these building blocks the range, type and volume of data DAI systems could ingest and interpret would be limited.

For example, think about the difference between someone describing the Mona Lisa to you, AKA Machine Learning versus seeing it for yourself, AKA Machine Vision. It would be fair to say that your conclusions, interpretation and perception of it would change significantly depending which one you were exposed to. If you had access to both and I asked you to create a masterpiece you’ve now got a much richer data set to work from in order to figure out what form and what expression you’d use to create it.

In one way DAI platforms will be lucky, by the time they become the center of the new technology arms race they’ll already have almost limitless access to all of the information on the planet, in all it’s types and formats, structured and unstructured, machine data, text, voice and video and at that point we enter into a new era. One where creative, imaginative, self modelling and self aware systems – whether those are hardware or software robots and bots or ethereal machine systems can not just ideate and innovate but also evolve themselves and self replicate.

While the arguments continue to fly about the benefits and dangers of AI to the human race when machine evolution slips out of our hands, as it inevitably will we’ll find ourselves in either a far better, or far scarier place. That said though at least we might have some wonderful art to look at when the machines hurl the Earth into the Sun.

FAQ

Why does this matter?

Creativity is said to be a uniquely "Human" gift but while we can argue the semantics it appears that increasingly machines share the same gift, albeit algorithmic rather than chemical.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Columbia University columbia.edu

Source: first published by the 311 Institute on 4 May 2016. Cite as: Griffin, M. (2016). The Creative Machines are coming. 311 Institute. https://www.311institute.com/the-creative-machines/

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