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The Entrepreneurs Guide to Building a Disruptive Organisation
Be in no doubt, this is the greatest time to be an Entrepreneur and to change the world for the better of all mankind Arguably, with an infinite number of ways to disrupt the existing status quo of business, civilisation and society, there has never been a better time to be an Entrepreneur.
Cite or link to this article
Griffin, M. (2016) 'The Entrepreneurs Guide to Building a Disruptive Organisation', 311 Institute, 28 September. Available at: https://www.311institute.com/the-entrepreneurs-guide-to-building-a-disruptive-organisation/ (Accessed: 1 October 2026).
Be in no doubt, this is the greatest time to be an Entrepreneur and to change the world for the better of all mankind
Arguably, with an infinite number of ways to disrupt the existing status quo of business, civilisation and society, there has never been a better time to be an Entrepreneur. This presentation, complete with insights into future industries, is based on my experience within, and my research into, many of the world's most disruptive and successful organisations is my attempt to provide you with a guide and a journey plan that you can follow that will hopefully help you disrupt that status quo.
Over the past ten years the cost of building, scaling and resourcing a business has fallen over a thousand fold and with access to new advanced technologies, and combinations of technologies the opportunities to transform the way we live, trade and socialise have never been greater.
Good luck, be inspired and reach out if you need anything.
What this means for your organisation
Barriers to entry have collapsed.
Building, scaling and resourcing a business is far easier than a decade ago. New rivals can appear quickly from anywhere. Incumbents should scan for small challengers, not just large ones.
Combined technologies create openings.
Opportunities come from combining advanced technologies, not from one alone. That opens new ways to live, trade and socialise. Leaders should ask which combinations could upend their market.
Disruption can be learned.
The guide is drawn from studying many of the most disruptive organisations. Their methods can be copied and adapted. Established firms can build internal ventures that act like startups.
Three questions for your next leadership meeting
- Which small challengers could disrupt our market within a few years?
- What combinations of technologies could reshape how our customers buy?
- Do we have an internal team built to disrupt our own business?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Be in no doubt, this is the greatest time to be an Entrepreneur and to change the world for the better of all mankind Arguably, with an infinite number of ways to disrupt the existing status quo of business, civilisation and society, there has never been a better time to be an Entrepreneur.
About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by the 311 Institute on 28 September 2016. Cite as: Griffin, M. (2016). The Entrepreneurs Guide to Building a Disruptive Organisation. 311 Institute. https://www.311institute.com/the-entrepreneurs-guide-to-building-a-disruptive-organisation/
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