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Technology and the future of privacy

In Millenia past privacy was considered to be a normal part of life but now it is increasingly becoming a privilege and a scarcity, and, if it is not guarded, or looked after wisely, one day it won't exist at all

Cite or link to this article

Griffin, M. (2016) 'Technology and the future of privacy', 311 Institute, 5 December. Available at: https://www.311institute.com/a-futurists-ode-to-the-death-of-privacy/ (Accessed: 1 October 2026).

I originally wrote this piece as a backdrop to my article on that covered the announcement that China are beginning to roll out a nationwide Orwellian state surveillance system, and, if I'm honest I was also rattled (again) by a recent report by Freedom House that found, unsurprisingly, that global internet freedom has declined for the sixth straight year in a row with more than two thirds of the worlds population now being subjected to censorship, or worse.

So now this prelude has its own article.

We are all getting accustomed to our online, digital lives, being recorded, monitored and analysed, by everyone from our local insurance agents to the governments national security agencies, but what many people might not realise is that new technologies are making it easier for government and organisations around the world to record, monitor and analyse our behaviour offline too.

As technology proliferates and improves it's easy to miss some of the developments that are already here, or see what's coming next. And even if you do then you trust, and perhaps hope, that your government won't turn authoritarian and use it to enforce their own will or agenda on you and the rest of the populous.

Your privacy has already been eroded and it's only going to get worse. As someone who has worked within the security sector myself, the old adage of "If you have nothing to hide you have nothing to fear" is over used and over rated.

Todays censorship and surveillance systems are the equivalent of having an inspector standing outside your lounge window watching your every move and there's no way for you to close the curtains. Furthermore, as all these surveillance and reporting systems get joined together it's inevitable that we will all head towards a world where nothing is private, where, one day "Privacy" itself might be sold as a service.

So let's elaborate.

It's old news that you're monitored online so let's throw that one to the curb as a given. And then let's imagine that we live in a country where the government "has their own agenda", translate that as you will, and let that colour how you see this article.

We already live in a world where governments and institutions are pulling semantic meaning, and attributing behavioural and societal characteristics to people based on the words and content they push to the web. We have persistent surveillance systems that can track your every move, and as their imaging systems get better they'll be able to track you by being able to identify you from either your gait or your face. We already have another promising technology that uses just WiFi to gauge your emotion and we have another one that looks like it can pull secrets straight from your head by analysing your brainwaves.

Thought I'd finished?

We have technologies that can read your irises and fingerprints from across the other side of the room and that can read your lips wherever you are, we even have technologies that seem to be really good at telling if you're a criminal using nothing more than a photo. But, and you could argue I've saved the best until last we have technologies that can pull the story of your life, complete with moving images right out of your head.

Sure, this is where I hear some of you say that these technologies are in their infancy and that they're not yet fit for purpose, but let me remind you that technology only gets better, cheaper and more ubiquitous over time.

I haven't yet mentioned anything about governments or institutions who will one day begin classifying your access to education, or welfare, based on your genes. More of that to come in my next article and if you think that some of the technologies above were freaky we might not have seen anything yet...

The question then becomes, who, or, in the age of AI, what, is in control of the governing system, and that... that is a very interesting question. And, just in case, for those of you thinking that encryption is the be all and end all that will help you keep your private comms private, think again, and standing in a field with a tray on your head while you hurriedly unplug every digital thing you have won't help either. There are satellites for that, with advanced hyper spectral sensors, and that's where I'll leave it, for now.

311 Intelligence

What this means for your organisation

Offline life is now tracked.

Gait, face, WiFi emotion sensing and brainwave analysis extend monitoring beyond the screen. Organisations that deploy these tools collect far more than customers expect. Know exactly what your sensors capture.

Linked data creates the real risk.

Each system alone may seem harmless. Joined together, they show where people go, how they feel and what they think. Any firm that pools data must assess what the combined picture reveals.

Privacy may become a product.

The article warns privacy could one day be sold as a service. That points to demand for tools and brands that protect people by design. Firms that earn trust on privacy can turn it into an advantage.

Three questions for your next leadership meeting

  1. What could someone infer about people by combining all the data we hold?
  2. Which of our sensors or tools would customers be uncomfortable discovering?
  3. How would we respond if a government demanded access to our data?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

In Millenia past privacy was considered to be a normal part of life but now it is increasingly becoming a privilege and a scarcity, and, if it is not guarded, or looked after wisely, one day it won't exist at all

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Freedom House freedomhouse.org

Source: first published by the 311 Institute on 5 December 2016. Cite as: Griffin, M. (2016). Technology and the future of privacy. 311 Institute. https://www.311institute.com/a-futurists-ode-to-the-death-of-privacy/

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