Scientists pull images from peoples minds using AI and fMRI
Let us salute the end of criminal line ups and berate the loss of our future privacy.
Key takeaways
- Lee and Kuhl started out with 23 participants and a set of over 1,000 colour photos of different, random faces.
- Each eigenface represented a statistic or feature which an artificial intelligence program, attached to the machine could use to determine what type of neural activity was associated with each eigenface.
- Basically, this first phase (A) was a training session for the AI, it needed to learn how certain bursts of neurological activity correlated to certain physical features on the faces.
Cite or link to this article
Griffin, M. (2016) 'Scientists pull images from peoples minds using AI and fMRI', 311 Institute, 5 July. Available at: https://www.311institute.com/scientists-pull-images-from-peoples-minds/ (Accessed: 1 October 2026).
If you only remember one thing about technology then remember this, over time it gets faster and it gets better and for those of you who think your mind is the only safe place for all your secrets then think again.
In 2012 scientists from the University of California, University of Oxford and University of Geneva demonstrated how they could use a $299 game controller from a company called Emotive to hack into peoples brains and pull pin numbers and bank information out of their head. Now scientists from the University of Oregon have gone one step further and demonstrated how they can read peoples thoughts and pull images from peoples’ brains to put them on a screen for everyone else to see.
"We can take someone’s memory, which is typically something internal and private, and we can pull it out from their brains," said neuroscientist Brice Kuhl, one of the team members.
The team started by selecting 23 volunteers and 1,000 colour photos of random peoples faces while the volunteers were hooked up to a Functional Magnetic Resonance Imaging (fMRI) machine which detects subtle changes in the blood flow of the brain to measure their neurological activity. Also hooked up to the machine was an artificial intelligence that read the brain activity of the participants.
Lee and Kuhl started out with 23 participants and a set of over 1,000 colour photos of different, random faces. The participants were shown the images while they underwent a Functional Magnetic Resonance Imaging (fMRI) scan which detects subtle changes in the blood flow of the brain to measure its neurological activity and their neural responses were recorded.
After the participants had seen the faces the scientists used a technique called Principal Component Analysis (PCA) to decompose them into 300 eigenfaces, a type of vector used to improve the efficiency of computer vision facial recognition. Each eigenface represented a statistic or feature which an artificial intelligence program, attached to the machine could use to determine what type of neural activity was associated with each eigenface. Basically, this first phase (A) was a training session for the AI, it needed to learn how certain bursts of neurological activity correlated to certain physical features on the faces.
Once the AI had formed enough brain activity-face code match-ups the team started Phase B of the experiment. But this time the AI had to figure out what the faces looked like based only on the participants’ brain activity and this time round all of the faces shown to the participants were completely different. The AI then managed to reconstruct each face based on activity from two separate regions in the brain, the Angular Gyrus (ANG), which is involved in a number of processes related to language, number processing, spatial awareness, and the formation of vivid memories and the Occipitotemporal Cortex (OTC), which processes visual cues.
While the reconstructions produced by this technique aren’t perfect, as you can see from the below, they do capture some of the major features of the original faces and when the researchers showed the reconstructed images to separate groups of online survey respondents and asked questions like, 'Is this male or female?' 'Is this person happy or sad?' and 'Is their skin colour light or dark?’ to a degree greater than chance, the responses checked out. And, circling back round to my statement at the top of this article, remember that technology only ever gets faster and better so let’s toast the end of criminal line ups and berate the loss of our last bastion of privacy.
What this means for your organisation
Memory is no longer fully private.
The Oregon team rebuilt faces that 23 volunteers had seen, using only their brain activity. Neuroscientist Brice Kuhl said a memory, which is typically internal and private, can be pulled out of the brain. Leaders should treat thought as a future data category.
The method is imperfect but improving.
The rebuilt faces were not perfect, yet outside survey respondents judged sex, mood and skin colour correctly to a degree greater than chance. Technology tends to get faster and better over time. Plan for the weaker version now and the stronger one later.
Brain data needs its own rules.
The 2012 work on a consumer game controller showed that brain headsets can leak personal details. Neural hacking is rated Watch, with wide use expected around 2045. Brain to machine interfaces carry the same date, so consent and storage policies should be written early.
Three questions for your next leadership meeting
- Which of our products or sites could one day collect brain data?
- Who in our firm owns policy on neural data and consent?
- What would we do if a supplier offered brain-based identification?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Let us salute the end of criminal line ups and berate the loss of our future privacy.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Eigenface en.wikipedia.org
Source: first published by the 311 Institute on 5 July 2016. Cite as: Griffin, M. (2016). Scientists pull images from peoples minds using AI and fMRI. 311 Institute. https://www.311institute.com/scientists-pull-images-from-peoples-minds/
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