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China debuts the world’s first AI news anchor

As it gets easier to create high quality, natural sounding "human-like" avatars we'll see more emerge and take on new and varied roles.

Key takeaways

  • One covers China's announcement that it will launch its first Mars probe in 2020 and ends with the AI anchor paying tribute to Chinese journalists.
  • Despite all this AI fuelled automation though research firm Gartner nevertheless predicts that the AI industry will in fact create 2.3 million jobs and eliminate 1.8 million by 2020.
Cite or link to this article

Griffin, M. (2018) 'China debuts the world’s first AI news anchor', 311 Institute, 13 November. Available at: https://www.311institute.com/china-debuts-the-worlds-first-ai-news-anchor/ (Accessed: 1 October 2026).

Over the past couple of years there’s been a huge increase in the amount of press columns devoted to the topic of fake news, something I’ve covered extensively as well since before it was a “thing,” but now thanks to a Chinese news outlet we have fake news with a twist. This week the world was told that China’s state run Xinhua News Agency had hired a new TV news anchor, and while there’s nothing extraordinary about that at first, it turns out he’s fake and “he” is actually an Artificial Intelligence (AI) anchor, something that the network claimed was a world first.

The "English AI Anchor" debuted Thursday at the World Internet Conference in the country's eastern Zhejiang Province.

Not bad for a first attempt

Modelled on the agency's Zhang Zhao presenter, the new anchor learns from live videos and unlike his human counterparts is able to work 24 hours a day reading news articles and reporting via social media and on the Xinhua website.

"’He' learns from live broadcasting videos by himself and can read texts as naturally as a professional news anchor," said the company said in an online statement.

"The development of the media industry calls for continuous innovation and deep integration with the international advanced technologies," the AI anchor said in his first broadcast, adding, "I will work tirelessly to keep you informed as texts will be typed into my system uninterrupted. I look forward to bringing you the brand new news experiences."

Xinhua developed the Robo-anchor in conjunction with Chinese search engine Sogou.com and so far has posted two more reports from the AI broadcaster on its Twitter feed. One covers China's announcement that it will launch its first Mars probe in 2020 and ends with the AI anchor paying tribute to Chinese journalists.

"Before we go, I'd like to send my good wishes to all of the journalists across the country. As an AI anchor under development I know there is a lot for me to improve," he said.

Concerns about the growing AI industry include loss of jobs and unintended discrimination, and the Chinese news anchor isn’t the first avatar to begin taking on human roles or duties after Soul Machines, a New Zealand based company debuted “Will” earlier this year, an AI teacher who’s already taught over 250,000 students in Australia about renewable energy.

Despite all this AI fuelled automation though research firm Gartner nevertheless predicts that the AI industry will in fact create 2.3 million jobs and eliminate 1.8 million by 2020. But that said, bearing in mind that most of these new automation “tools and avatars” will be adopted from 2020 onwards it’s highly likely that Gartner might have to revise their numbers, especially when we consider that over 19 million US jobs are at risk alone from the arrival of self-driving cars. As they say, time will tell.

311 Intelligence

What this means for your organisation

Availability is the advantage.

The anchor can work 24 hours a day reading articles as text is typed into the system uninterrupted. No human presenter can match that. Media owners should ask which of their output depends on round-the-clock presence.

Likeness becomes an asset.

The anchor was modelled on a named human presenter and learns from live broadcasting videos. That makes a person's appearance and manner a reusable asset. Employers and talent should settle who owns a likeness before it is copied.

Job forecasts are shaky.

One research firm predicted this field would create 2.3 million jobs and eliminate 1.8 million by 2020, yet most of these tools will be adopted after that. Nearly 19 million US jobs are already seen as at risk from self-driving vehicles alone. Leaders should treat such forecasts as estimates, not plans.

Three questions for your next leadership meeting

  1. Which of our output needs round-the-clock presence?
  2. Who owns the likeness of the people who front our brand?
  3. Are we planning on forecasts or on our own measurements?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

As it gets easier to create high quality, natural sounding "human-like" avatars we'll see more emerge and take on new and varied roles.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Xinhua News Agency xinhuanet.com
  2. Sogou.com sogou.com
  3. include loss of jobs and unintended discrimination cnbc.com
  4. Gartner gartner.com
  5. predicts gartner.com

Source: first published by the 311 Institute on 13 November 2018. Cite as: Griffin, M. (2018). China debuts the world’s first AI news anchor. 311 Institute. https://www.311institute.com/china-debuts-the-worlds-first-ai-news-anchor/

You are welcome to quote this article with credit and a link to the original.

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