Two startups emerge to combat deepfakes at scale
Increasingly you won't be able to believe what you see on any screen, so proving the authenticity of content is vital.
Cite or link to this article
Griffin, M. (2024) 'Two startups emerge to combat deepfakes at scale', 311 Institute, 21 June. Available at: https://www.311institute.com/two-startups-emerge-to-combat-deepfakes-at-scale/ (Accessed: 1 October 2026).
As DeepFakes become an even bigger problem, as I predicted more than a decade ago PeakMetrics today announced a new partnership with deepfake and Artificial Intelligence (AI) generated media detection platform startup Reality Defender to combat digital deception and deepfakes at scale.
The partnership will leverage PeakMetrics’ machine learning capabilities in mining and assessing billions of cross-channel online data points with Reality Defender’s deepfake detection technology to offer a new joint solution that is claimed to offer unparalleled protection for brands and executives against fraud, scams and impersonation on a macro data level.
The Future of Misinformation, by Futurist Matthew Griffin
The joint solution is designed to alert organizations to deepfakes circulating online and in the deep web through an intelligence feed that contextualizes the narratives surrounding the deceptive media. Using deepfake detection technology, Reality Defender identifies manipulated content in real time as it emerges across social media, news and the deep web, allowing organizations to respond to potential threats, while PeakMetrics’ narrative analysis offers strategic insights into how deepfakes could affect reputation and perception.
The combined service offers customizable alerts that allow brands to tailor the system to key areas of concern. Subscribers also receive PeakMetrics’ expert guidance on impact mitigation, from public relations strategies to legal recourse, to assist in the proactive protection of brand integrity.
“This partnership embodies our mission to defend the fabric of digital reality,” Reality Defender Chief Executive Ben Colman said ahead of the announcement. “Working side-by-side with PeakMetrics enhances our capability to scale deepfake detection to an unprecedented level, ensuring that brands can operate in a digital ecosystem where trust is paramount.”
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Why does this matter?
Increasingly you won't be able to believe what you see on any screen, so proving the authenticity of content is vital.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- PeakMetrics peakmetrics.com
- Reality Defender realitydefender.com
Source: first published by the 311 Institute on 21 June 2024. Cite as: Griffin, M. (2024). Two startups emerge to combat deepfakes at scale. 311 Institute. https://www.311institute.com/two-startups-emerge-to-combat-deepfakes-at-scale/
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