311 Institute codex · Generative AI and deepfakes
What happens when machines make most of the content we see?
We already live in a world swamped with content. As new creator tools emerge and AI-powered creative machines get better at making deepfakes and synthetic content, the economic and societal implications will be significant.
Why this matters
We have already reached the point where global business, culture and society can be disrupted in a single day.
This codex explores the technologies behind generative AI, synthetic content and deepfakes, their use cases, and their impact on society.
Inside the codex
Generative AI, synthetic content and deepfakes explained.
How synthetic content is being made and used.
The economic and societal implications.
Bring the codex to your organisation
Invite Matthew to turn the codex into a keynote, briefing or workshop for your team, or book a free 15-minute expert call.