Malvertising steps up a gear as criminals use Google Ads to con victims
Thinking about clicking that Google ad for that thing you're interested in? It could be a scam in disguise ...
Key takeaways
- The abuse of Punycode is not entirely novel, but combining it with rogue Google Ads is a sign that malvertising via search engines is getting more sophisticated.
- By employing Punycode to register similar domain names as a legitimate site, the goal is to pull off a homograph attack and lure victims into installing malware.
Cite or link to this article
Griffin, M. (2023) 'Malvertising steps up a gear as criminals use Google Ads to con victims', 311 Institute, 2 November. Available at: https://www.311institute.com/malvertising-steps-up-a-gear-as-criminals-use-google-ads-to-con-victims/ (Accessed: 1 October 2026).
Yet another growing trend in the cyber security space details have emerged about a new highly targeted and sophisticated Malvertising campaign that leverages Google Ads to direct users searching for popular software to fictitious landing pages and distribute next-stage payloads. Malwarebytes, which discovered the activity, said it's "unique in its way to fingerprint users and distribute time sensitive payloads."
The attack singles out users searching for Notepad++ and PDF converters to serve bogus ads on the Google search results page that, when clicked, filters out bots and other unintended IP addresses by showing a decoy site.
Should the visitor be deemed of interest to the threat actor, the victim is redirected to a replica website advertising the software, while silently fingerprinting the system to determine if the request is originating from a virtual machine.
Users who fail the check are taken to the legitimate Notepad++ website, while a potential target is assigned a unique ID for "tracking purposes but also to make each download unique and time sensitive."
The final-stage malware is an HTA payload that establishes a connection to a remote domain ("mybigeye[.]icu") on a custom port and serves follow-on malware.
"Threat actors are successfully applying evasion techniques that bypass ad verification checks and allow them to target certain types of victims," Jérôme Segura, director of threat intelligence, said.
"With a reliable malware delivery chain in hand, malicious actors can focus on improving their decoy pages and craft custom malware payloads."
The disclosure overlaps with a similar campaign that targets users searching for the KeePass password manager with malicious ads that direct victims to a domain using Punycode (keepass[.]info vs. ķeepass[.]info ), a special encoding used to convert Unicode characters to ASCII.
"People who click on the ad will be redirected via a cloaking service that is meant to filter sandboxes, bots, and anyone not deemed to be a genuine victim," Segura noted. "The threat actors have set up a temporary domain at keepasstacking[.]site that performs the conditional redirect to the final destination."
Users who land on the decoy site are tricked into downloading a malicious installer that ultimately leads to the execution of FakeBat (aka EugenLoader), a loader engineered to download other malicious code.
The abuse of Punycode is not entirely novel, but combining it with rogue Google Ads is a sign that malvertising via search engines is getting more sophisticated. By employing Punycode to register similar domain names as a legitimate site, the goal is to pull off a homograph attack and lure victims into installing malware.
"While Punycode with internationalised domain names has been used for years by threat actors to phish victims, it shows how effective it remains in the context of brand impersonation via malvertising," Segura said.
Speaking of visual trickery, multiple threat actors, TA569 (aka SocGholish), RogueRaticate (FakeSG), ZPHP (SmartApeSG), ClearFake, and EtherHiding, have been observed taking advantage of themes related to fake browser updates to propagate Cobalt Strike, loaders, stealers, and remote access trojans, a sign that these attacks are a constant, evolving threat.
"Fake browser updates abuse end user trust with compromised websites and a lure customized to the user's browser to legitimize the update and fool users into clicking," Proofpoint researcher Dusty Miller said in an analysis published this week.
"The threat is only in the browser and can be initiated by a click from a legitimate and expected email, social media site, search engine query, or even just navigating to the compromised site."
What this means for your organisation
Trusted platforms carry risk.
Ads on a major search engine led to malware. Staff cannot assume top results are safe.
Attackers filter their targets.
Fingerprinting lets criminals pick victims and hide from researchers. Detection is harder.
Software sourcing needs control.
Downloading tools from search results invites attack. Firms should provide approved software sources.
Three questions for your next leadership meeting
- Can our staff install software found through search ads?
- Do we provide an approved catalogue of software downloads?
- Who is accountable if malware enters through an ad?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Thinking about clicking that Google ad for that thing you're interested in? It could be a scam in disguise ...

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- The forgotten malvertising campaign malwarebytes.com
- Punycode en.wikipedia.org
- Clever malvertising attack uses punycode to look like legitimate website malwarebytes.com
- Out of character homograph attacks explained malwarebytes.com
- Are you sure your browser date current landscape fake browser updates proofpoint.com
Source: first published by the 311 Institute on 2 November 2023. Cite as: Griffin, M. (2023). Malvertising steps up a gear as criminals use Google Ads to con victims. 311 Institute. https://www.311institute.com/malvertising-steps-up-a-gear-as-criminals-use-google-ads-to-con-victims/
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