Content Creators and Influencers
Machines can already do 43% of this job's tasks. By 2035 that rises to 70%. The job changes before it disappears.
Share of the work machines can do
Worldwide baseline, 2026 to 2050
Content Creators and Influencers in 2026: the short answer
- Today: machines can do 43% of this job's tasks.
- Forecast: machines can do half of its tasks by 2029, and 70% by 2035, according to the 311 Strategic Intelligence Unit.
- Contact with people: it scores 69% for contact with people.
- Also called: Content Creator, Social Media Influencer, YouTuber, Digital Creator.
Updated by the 311 Strategic Intelligence Unit. These are worldwide baseline figures; the Workforce Starburst shows them for your country. Go deeper: How ready am I? or an executive briefing.
How the work changes, task by task
The tasks that take up most of the day, with the share of each that machines can do in 2026 (dark) and 2035 (pink). Worldwide baseline.
| Task | Share of the day | Machines can do | 2026 to 2035 |
|---|---|---|---|
| Plan, script and film videos, posts and live streams | 22% | 50% to 78% | |
| Edit video, audio and images | 15% | 65% to 92% | |
| Present on camera and engage followers in comments and live chats | 15% | 15% to 38% | |
| Analyse audience data and platform trends to grow reach | 12% | 60% to 90% | |
| Pitch, negotiate and deliver brand partnerships | 12% | 18% to 42% | |
| Use AI tools to write, edit and translate content | 10% | 65% to 92% | |
| Build products, courses or merchandise for the audience | 8% | 30% to 60% | |
| Manage schedules, editors and freelancers | 6% | 25% to 55% |
The skills this job runs on
The skills content creators and influencers use most, most used first.
Safer jobs nearby
Jobs with a similar skill shape where machines can do less of the work by 2035.
- Event Hosts and Emcees56% of tasks by 2035
- Keynote Speakers62% of tasks by 2035
- Voice Actors64% of tasks by 2035
- Stand-up Comedians54% of tasks by 2035
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Questions
When will machines do half of the tasks of Content Creators and Influencers?
Machines can do half of its tasks by 2029. That is the worldwide baseline from the 311 Workforce Starburst, before adjusting for country.
Will AI take the job of content creators and influencers?
Machines can do 43% of the tasks of content creators and influencers today and 70% by 2035. The job changes before it disappears: the routine tasks move first.
Sources and citing
Tasks and their share of the day: O*NET 31.0, occupation 311-P958 (US Department of Labor, CC BY 4.0). Pay and jobs: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. AI use today: Anthropic Economic Index (CC BY). Scoring and forecast: the 311 Strategic Intelligence Unit; after 2035 the figures extend each trend, with lower confidence. Foresight, not advice.
Cite as: 311 Institute (2026). Content Creators and Influencers: the outlook to 2050. 311 Workforce Starburst. https://www.311institute.com/jobs/content-creators-and-influencers/