LinkedIn releases its AI powered post generation feature to users
Stuck for things to write? Don't know your topics? Then this AI powered writing assistant is here to help!
Key takeaways
- The new feature lets them create a multi-page AI-generated posts by typing in nothing more than a concise 30 word prompt, saving time and effort in crafting content.
- LinkedIn says that this feature will be tested initially before being rolled out to all users.
Cite or link to this article
Griffin, M. (2023) 'LinkedIn releases its AI powered post generation feature to users', 311 Institute, 6 August. Available at: https://www.311institute.com/linkedin-releases-its-ai-powered-post-generation-feature-to-users/ (Accessed: 25 October 2026).
As if the web wasn’t already getting swamped with enough crappy AI generated content Microsoft owned professional networking platform LinkedIn has unveiled a new AI powered feature that lets the platforms users use Artificial Intelligence (AI) to auto-generate posts for their followers. The new feature lets them create a multi-page AI-generated posts by typing in nothing more than a concise 30 word prompt, saving time and effort in crafting content.
“When it comes to posting on LinkedIn, we’ve heard that you generally know what you want to say, but going from a great idea to a full fledged post can be challenging and time consuming. So, we’re starting to test a way for members to use generative AI directly within the LinkedIn share box,” noted Keren Baruch, chief product officer of LinkedIn, with a post on the platform.
Entering an outline of the desired post in the designated section fetches users an initial draft, which users can review, edit, and enhance before hitting the “post” button.
LinkedIn says that this feature will be tested initially before being rolled out to all users.
Previously, LinkedIn introduced another AI-powered tool to assist hiring managers and marketers which leveraged OpenAI’s AI models, which Microsoft invested $10 Billion in a while ago, that analyses data extracted from the marketer’s LinkedIn page and Campaign Manager configurations to generate multiple versions of an advertisement.
What this means for your organisation
Volume will rise, quality may fall.
Making posts easier to write means many more of them. Feeds may fill with similar, bland content. Standing out will depend on real insight.
Authenticity becomes valuable.
Readers value posts that sound like a real person with real experience. Over reliance on drafts risks sounding generic. Leaders should keep their own voice in what they share.
Policies are needed.
Staff will use these tools to post about work. Firms need guidance on accuracy, disclosure and tone. A short policy now avoids embarrassment later.
Three questions for your next leadership meeting
- Do we have guidance on staff using AI to write work posts?
- How do we keep the voices of our leaders authentic online?
- Could AI drafting help our teams share expertise more often?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Stuck for things to write? Don't know your topics? Then this AI powered writing assistant is here to help!
About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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