Vuori
Vuori is a consumer / apparel company based in Carlsbad, United States, founded in 2015. Performance activewear brand. It was valued at $5.5bn on 11 November 2024 (Investment led by General Atlantic and Stripes ($825m, largely secondary tender)), which makes it a unicorn in the 311 Unicorn Index.
Part of the 311 Unicorn Index (311institute.com). Last updated .
Source: Company announcement (via FashionUnited)
About Vuori
Performance activewear brand. Lead investors in its latest round: General Atlantic, Stripes. Website: vuori.com.
How this figure is calculated
The valuation set by the latest priced funding round or company-run share sale, as announced by the company or its lead investor, or reported by a major news organisation. Figures in other currencies are converted at the rate on the day of the round. Talks that have been reported but not closed do not count.
Related
- Innovation profile of Carlsbad
- United States: economy and key statistics
- The 311 Unicorn Index
- Global Startups Directory
- Global Investors Directory
- All 311 Indexes
Other unicorns in United States
- Anthropic ($965bn)
- OpenAI ($852bn)
- Databricks ($190bn)
- Stripe ($159bn)
- Anduril Industries ($61bn)
- Ramp ($60bn)
- Cognition ($48bn)
- Project Prometheus ($41bn)
- Ripple ($40bn)
- Figure AI ($39bn)
- Safe Superintelligence ($32bn)
- Crusoe Energy Systems ($30.9bn)
- VAST Data ($30bn)
- Scale AI ($29bn)
- The Boring Company ($23bn)
Questions and answers
How much is Vuori worth?
Vuori was valued at $5.5bn on 11 November 2024 (Investment led by General Atlantic and Stripes ($825m, largely secondary tender)), according to the 311 Unicorn Index.
Where is Vuori based?
Vuori is headquartered in Carlsbad, United States.
When was Vuori founded?
Vuori was founded in 2015.
What does Vuori do?
Performance activewear brand.
Is Vuori a unicorn?
Yes. Vuori is a privately held company valued at $1 billion or more, so it is a unicorn in the 311 Unicorn Index.
© 311 Institute 2026. Facts from the sources linked on this page. The selection, classification and links are the proprietary work of the 311 Institute, protected by copyright and database rights.