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The people tasked with training AI are outsourcing their work to AI

Humans are lazy and by getting AI to do their work for them the people who are supposed to be training AI are opening up a Pandoras box of problems.

Key takeaways

  • A significant proportion of people paid to train Artificial Intelligence (AI) models may be themselves outsourcing that work to AI, a new study has found.
  • Many companies pay gig workers on platforms like Mechanical Turk to complete tasks that are typically hard to automate, such as solving CAPTCHAs, labelling data and annotating text.
  • The workers are poorly paid and are often expected to complete lots of tasks very quickly.
Cite or link to this article

Griffin, M. (2023) 'The people tasked with training AI are outsourcing their work to AI', 311 Institute, 4 July. Available at: https://www.311institute.com/the-people-tasked-with-training-ai-are-outsourcing-their-work-to-ai/ (Accessed: 1 October 2026).

A significant proportion of people paid to train Artificial Intelligence (AI) models may be themselves outsourcing that work to AI, a new study has found.

It takes an incredible amount of data to train AI systems to perform specific tasks accurately and reliably. Many companies pay gig workers on platforms like Mechanical Turk to complete tasks that are typically hard to automate, such as solving CAPTCHAs, labelling data and annotating text. This data is then fed into AI models to train them. The workers are poorly paid and are often expected to complete lots of tasks very quickly.

The Future of AI, by keynote Matthew Griffin

No wonder some of them may be turning to tools like ChatGPT to maximize their earning potential. But how many? To find out, a team of researchers from the Swiss Federal Institute of Technology (EPFL) hired 44 people on the gig work platform Amazon Mechanical Turk to summarize 16 extracts from medical research papers. Then they analyzed their responses using an AI model they’d trained themselves that looks for telltale signals of ChatGPT output, such as lack of variety in choice of words. They also extracted the workers’ keystrokes in a bid to work out whether they’d copied and pasted their answers, an indicator that they’d generated their responses elsewhere.

They estimated that somewhere between 33% and 46% of the workers had used AI models like OpenAI’s ChatGPT. It’s a percentage that’s likely to grow even higher as ChatGPT and other AI systems become more powerful and easily accessible, according to the authors of the study, which has been shared on arXiv and is yet to be peer-reviewed.

“I don’t think it’s the end of crowdsourcing platforms. It just changes the dynamics,” says Robert West, an assistant professor at EPFL, who co-authored the study.

Using AI generated data to train AI could introduce further errors into already error-prone models. Large language models regularly present false information as fact. If they generate incorrect output that is itself used to train other AI models, the errors can be absorbed by those models and amplified over time, making it more and more difficult to work out their origins, says Ilia Shumailov, a junior research fellow in computer science at Oxford University, who was not involved in the project, which could lead to a phenomenon called AI Model Collapse where essentially, over time, the AI models get worse and more stupid.

Even worse, there’s no simple fix.

“The problem is, when you’re using synthetic data, you acquire the errors from the misunderstandings of the models and statistical errors,” he says. “You need to make sure that your errors are not biasing the output of other models, and there’s no simple way to do that.”

The study highlights the need for new ways to check whether data has been produced by humans or AI. It also highlights one of the problems with tech companies’ tendency to rely on gig workers to do the vital work of tidying up the data fed to AI systems.

“I don’t think everything will collapse,” says West. “But I think the AI community will have to investigate closely which tasks are most prone to being automated and to work on ways to prevent this.”

FAQ

Why does this matter?

Humans are lazy and by getting AI to do their work for them the people who are supposed to be training AI are opening up a Pandoras box of problems.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. 2306.07899.pdf arxiv.org

Source: first published by the 311 Institute on 4 July 2023. Cite as: Griffin, M. (2023). The people tasked with training AI are outsourcing their work to AI. 311 Institute. https://www.311institute.com/the-people-tasked-with-training-ai-are-outsourcing-their-work-to-ai/

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