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An AI artist just won one of the biggest art competitions in the US

It used to be the case that if you couldn't create art then you didn't do art, but now if you can type you can make award winning art thanks to AI.

Key takeaways

  • The final version came after hundreds of attempts to articulate and refine an ideal prompt for the Midjourney tool that would convey Allen’s idea.
  • The judges have said they didn’t know what that meant and that it wasn’t accounted for in the submission rules, but that it wouldn’t have affected their decision.
Cite or link to this article

Griffin, M. (2022) 'An AI artist just won one of the biggest art competitions in the US', 311 Institute, 25 September. Available at: https://www.311institute.com/an-ai-artist-just-won-one-of-the-biggest-art-competitions-in-the-us/ (Accessed: 1 October 2026).

So far we’ve seen Artificial Intelligence (AI) artists sell “their” works for hundreds of thousands of dollars and we’ve even seen some AI’s like Botto become millionaires. But now, in the latest twist, a piece of digital art created by an AI just won first place at the prestigious Colorado State Fair.

“Created” by human artist Jason Allen, who used Midjourney’s AI Text-to-Image generation tool and AI Gigapixel to create the winning piece by writing just text descriptions of what he wanted the AI to generate, the winning piece of art was called Théâtre D’Opéra Spatial. And it is spectacular as you can see for yourself.

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Allen, the founder of a small board game company, created the piece as a statement about people coming to accept the place of AI in art over time. The final version came after hundreds of attempts to articulate and refine an ideal prompt for the Midjourney tool that would convey Allen’s idea.

He has since said on the Midjourney Discord that he will release the unknown “special prompt” later on. The fact that he used an AI wasn’t hidden, as Allen submitted the piece under his name but added an unexplained “via Midjourney” to the credit. The judges have said they didn’t know what that meant and that it wasn’t accounted for in the submission rules, but that it wouldn’t have affected their decision.

“I have been exploring a special prompt that I will be publishing at a later date. I have created 100s of images using it, and after many weeks of fine tuning and curating my gems, I chose my top 3 and had them printed on canvas after upscaling with Gigapixel AI,” Allen, wrote on Discord. “I’ve set out to make a statement using Midjourney in a competitive manner and WOW! I could not be more excited about having won with my favorite piece: Théâtre D’opéra Spatial.”

Breathe it in!

As expected, because of the controversy swirling around AI’s that are now increasingly seen to be replacing human artists, musicians, photographers, voice over artists, writers, and others, the news prompted some harsh criticism online.

“Everyone familiar with these tools seems to recognize that devising the prompts for [these] AI image generators is a creative process in its own right,” said Voicebot founder Bret Kinsella, “You have to have a vision for what you want to see and craft precise statements to get the system to generate what you would like [to see].”

“Then again,” he added, “you might not even need to do that anymore - PromptBase is a new marketplace for prompts that will help you generate just the type of images you want to see. So, for a couple of dollars now you can buy a prompt and have a really good idea what [art] will come out which might make the question of who the originator of the idea behind the artwork is even cloudier than it already is.”

FAQ

Why does this matter?

It used to be the case that if you couldn't create art then you didn't do art, but now if you can type you can make award winning art thanks to AI.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Gigapixel ai topazlabs.com
  2. Midjourney midjourney.com
  3. judges chieftain.com

Source: first published by the 311 Institute on 25 September 2022. Cite as: Griffin, M. (2022). An AI artist just won one of the biggest art competitions in the US. 311 Institute. https://www.311institute.com/an-ai-artist-just-won-one-of-the-biggest-art-competitions-in-the-us/

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