DeepMind’s founder has come up with a new Turing Test for advanced AI
It turns out that the old Turing Test to determine if an AI was intelligent or not isn't quite fit for purpose, so now a new one is being proposed.
Key takeaways
- Mustafa Suleyman, a major AI developer who previously co-founded DeepMind - now owned by Google - has an upcoming book where he reportedly discusses judging an AI’s smarts based on its ability to stack cash.
- Users have even made agents that could perform tasks like ordering a pizza over the phone.
- A program like AutoGPT could, in theory, craft a business plan for a new product, though today’s LLMs certainly don’t have the power to dream up a new product that people actually want and follow through with any accuracy.
Cite or link to this article
Griffin, M. (2023) 'DeepMind’s founder has come up with a new Turing Test for advanced AI', 311 Institute, 30 August. Available at: https://www.311institute.com/deepminds-founder-has-come-up-with-a-new-turing-test-for-advanced-ai/ (Accessed: 1 October 2026).
With Artificial Intelligence (AI) hype leaving venture capitalist firms foaming at the mouth, ready to buy into any new company that sticks an “A” and “I” in its name, it turns out that we need a new way of defining what constitutes an AI after the Turing Test recently failed to define real intelligence in today’s world of Large Language Model (LLM) AI’s like those from OpenAI.
Now, stepping up to the plate to try to define a new Turing test, one leading figure in the AI field has a better idea that could only come from the wealth-obsessed realm of big tech: the best way to tell if AI is smart is if it can get rich quick.
Mustafa Suleyman, a major AI developer who previously co-founded DeepMind - now owned by Google - has an upcoming book where he reportedly discusses judging an AI’s smarts based on its ability to stack cash. According to a Bloomberg report, in The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma, Suleyman argues that AI research needs to focus on short-term developments, rather than pipe dreams like a supposed Artificial General Intelligence, or AGI. What’s a good example? His “modern Turing Test” would give an AI $100,000, and then the researchers would wait for the AI to make $1 million on its initial investment.
The AI developer called this measure of understanding artificial smarts “Artificial Capable Intelligence,” and like any good capitalist, AI should be judged on its financial accomplishments rather than its capacity for human-level interaction. So how would the AI make bank? Essentially, it would have to complete your average business degree term project. The AI would research E-Commerce business opportunities, create an idea for a product, then figure out the process for both manufacturing and selling the service.
The proposal sounds more like an AI-based get-rich-quick scheme you would find on the seedier ends of YouTube and TikTok financial influencers. AI is certainly more capable of designing products than having true imagination, but modern systems are still far from giving Suleyman a flush bank account – although recently one AI bot built a software company so they might not be as far off as you think.
There are several AI agents floating around that had their time in the AI spotlight earlier this year. They essentially act as multiple versions of a chatbot working in concert to complete specific tasks. Users have even made agents that could perform tasks like ordering a pizza over the phone.
A program like AutoGPT could, in theory, craft a business plan for a new product, though today’s LLMs certainly don’t have the power to dream up a new product that people actually want and follow through with any accuracy. The AI is inherently iterative, and it does not actually comprehend its generated content in any real-life context. Its output is inherently based on its training data, so any kind of “novel” innovation it creates is going to be born of existing examples that best fulfill the original prompt.
AI evangelists often squawk that all human creations are inherently iterative, but unlike AI, mankind’s creations come from the comprehension of basic human needs, or at least the simple sense of empathy. Sure, an AI can create a product, and perhaps that product would even sell. But would it be a good product? Would it actually help people? If the end goal is “make me a million dollars,” does that even matter?
Suleyman used to lead AI development at DeepMind though he is now the CEO and founder of startup Inflection AI. The company’s leading chatbot Pi is a very capable AI that tries to come off as empathetic. It’s also far more restrictive than other chatbots like ChatGPT. It cannot research information on the internet, it can’t generate code, and it constantly emphasizes that it’s no replacement for a real-life therapist or even a human companion.
FAQ
Why does this matter?
It turns out that the old Turing Test to determine if an AI was intelligent or not isn't quite fit for purpose, so now a new one is being proposed.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
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Sources and further reading
- Chatbots turing test nytimes.com
- Ai turing test for chatgpt or bard proposed by mustafa suleyman bloomberg.com
- The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma amazon.com
- AI-based get-rich-quick scheme gizmodo.com
- does not actually comprehend its generated content gizmodo.com
Source: first published by the 311 Institute on 30 August 2023. Cite as: Griffin, M. (2023). DeepMind’s founder has come up with a new Turing Test for advanced AI. 311 Institute. https://www.311institute.com/deepminds-founder-has-come-up-with-a-new-turing-test-for-advanced-ai/
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