Matthew GriffinFounder, President and Futurist, 311 Institute
G7 · G20governments advised
850+keynotes
102countries
17codexes
Mobility and logistics sessions forBuyInAutoalan KeskusliittoSlovakiaTechLondon Borough of HounslowWISTA InternationalCorporate World Intelligence
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Delaine at Management Events hosted Matthew for their third CxO Live summit together, this time on the Future of Mobility: 2030. With COP26 just concluded and the transport industry at the start of arguably the most disruptive period in its history, there was a lot to discuss.
Matthew argued that everything about the industry is changing: how vehicles are designed, manufactured, powered and operated, through to how they are sold, how they depreciate and how they are used. As dashboards, pedals and steering wheels disappear, he said, we are already seeing the death of the car, as vehicles become electric, self-driving blank spaces that companies can innovate on top of.
"The days of your car losing value or draining your bank account are over. In the future they're literal money making machines."Matthew Griffin, Sweden, November 2021
These GPU powered, self-driving supercomputers on wheels can be sold as a service, or rented out by owners to earn money from what was once a depreciating asset. They could even mine cryptocurrency while travelling around town or recharging in the garage, turning cars into literal money making machines.
Beyond the car, he covered flying cars, Mach 3 trains, Mach 17 aircraft and Mach 25 rockets, the last of which could carry passengers from one side of the world to the other in a mere 30 minutes. All of this, he concluded, is just the beginning of one of the most interesting industry shifts in a very long time.
311 Intelligence
What this means for your leadership team
The vehicle becomes a platform.
As dashboards, pedals and steering wheels disappear, the car turns into an electric, self-driving blank space. Companies can then innovate on top of it. This links to modular vehicles, where carmakers test swappable bodies on a shared electric, driverless chassis.
Depreciating assets start to earn.
Matthew argued that a car need no longer lose value or drain a bank account. It can be sold as a service or rented out by its owner. Mobility as a Service points the same way, with robotaxi services offering a new route to car-free travel, and 311 marks it Prepare for 2030.
New rivals will arrive from outside.
If vehicles become platforms, competition will not only come from other carmakers. Cross-industry competition is set for wide use by 2028, so new rivals increasingly come from outside an industry. Plasma drives, rocket engines that heat gas into plasma, sit on the 311 Watch list beside the Mach 25 rocket vision.
Three questions for your next leadership meeting
Which of our assets could earn money while idle?
Who could build on top of our product as a platform?
Which rivals come from outside our industry, and when?
The trends and technologies behind this session
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
What does the Future of Mobility: 2030 session mean for organisations?
It means the whole vehicle model is open to change, from design and manufacture to sale, depreciation and use. Organisations should test how their own business holds up when cars become platforms that can earn money.
How does Mobility as a Service relate to this session?
Matthew said cars can be sold as a service or rented out by owners. Mobility as a Service describes the wider shift, where robotaxi services offer a new route to car-free travel. 311 rates it Prepare, with wide use expected by 2030.
How do modular vehicles relate to the car as a blank space?
Matthew described cars becoming electric, self-driving blank spaces that companies can build on. Modular vehicles are an early form of this, with carmakers testing bodies that swap on a shared electric, driverless chassis.
How can 311 brief our leadership team on this?
311 offers a private executive briefing or leadership workshop, tailored to your sector. It is delivered in person first.
Bring this to your leadership teamA private executive briefing or leadership workshop, tailored to your sector. In person first, anywhere in the world.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s session and 311 data.
If Matthew gave this session today
The forces accelerating global disruption, mapped.
This codex examines how close we are to disrupting whole industries in a day, a live question for a transport sector entering its most disruptive period.
