Marketing Managers
Machines can already do 51% of this job's tasks. By 2035 that rises to 74%. Most of the work is changing now.
Share of the work machines can do
Worldwide baseline, 2026 to 2050
Marketing Managers in 2026: the short answer
- Today: machines can do 51% of this job's tasks, and AI use is already seen in 32% of them.
- Forecast: machines can already do half of its tasks, and 74% by 2035, according to the 311 Strategic Intelligence Unit.
- Size: 395,240 people do this job in the United States, on a median pay of $166,790 a year.
- Contact with people: it scores 68% for contact with people.
- Also called: BD Director (Business Development Director), BD Manager (Business Development Manager), Brand Manager, Market Development Executive.
Updated by the 311 Strategic Intelligence Unit. These are worldwide baseline figures; the Workforce Starburst shows them for your country. Go deeper: How ready am I? or an executive briefing.
How the work changes, task by task
The tasks that take up most of the day, with the share of each that machines can do in 2026 (dark) and 2035 (pink). Worldwide baseline.
| Task | Share of the day | Machines can do | 2026 to 2035 |
|---|---|---|---|
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers | 18% | 76% to 96% | |
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors | 14% | 72% to 92% | |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities | 12% | 10% to 30% | |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections | 9% | 42% to 72% | |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends | 8% | 75% to 95% | |
| Initiate market research studies, or analyze their findings | 7% | 60% to 90% | |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services | 7% | 18% to 42% | |
| Develop pricing strategies, balancing firm objectives and customer satisfaction | 4% | 67% to 87% |
The skills this job runs on
The skills marketing managers use most, most used first.
Safer jobs nearby
Jobs with a similar skill shape where machines can do less of the work by 2035.
- Public Relations Managers57% of tasks by 2035 · US median $146,910
- Chief Communications Officers54% of tasks by 2035
- Chief Marketing Officers71% of tasks by 2035
- Chief Product Officers63% of tasks by 2035
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Questions
When will machines do half of the tasks of Marketing Managers?
Machines can already do half of its tasks. That is the worldwide baseline from the 311 Workforce Starburst, before adjusting for country.
Will AI take the job of marketing managers?
Machines can do 51% of the tasks of marketing managers today and 74% by 2035. The job changes before it disappears: the routine tasks move first.
Sources and citing
Tasks and their share of the day: O*NET 31.0, occupation 11-2021.00 (US Department of Labor, CC BY 4.0). Pay and jobs: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. AI use today: Anthropic Economic Index (CC BY). Scoring and forecast: the 311 Strategic Intelligence Unit; after 2035 the figures extend each trend, with lower confidence. Foresight, not advice.
Cite as: 311 Institute (2026). Marketing Managers: the outlook to 2050. 311 Workforce Starburst. https://www.311institute.com/jobs/marketing-managers/