THE 311 GLOBAL TRENDS CODEX

WHY THIS MATTERS IN BRIEF

We are all affected by trends, some of which we can influence and others we can’t. Packed with information on hundreds of trends our trends codex lets you quickly explore them all and understand their impact on global business, culture, and society.

VIDEO PREVIEW . HUNDREDS of trends at your finger tips .

RAVAGED BY climate change and geopolitical instability, the global pandemic, inequality, xenophobia, war, and rapid technological change, it would be all too easy to say that we live in unparalleled times and are all being subjected to exceptional trends. But that would be a fallacy because just a scant hundred or so years ago the people of the time were living through their own pandemic, their own wars, their own technological transformations, and staring down the barrel of all manner of other challenges.

Look at today’s world from another viewpoint and since those times the world has experienced its longest ever period of peace. Famine, illiteracy, and poverty are at their lowest levels since records began, and our quality of life and lifespans are the best they’ve ever been. And those are just some of the highlights.

Even though we all crave the safety and security of absolute certainty humanity has always lived in turbulent and uncertain times, and as much as uncertainty can be our foe, it’s also been responsible for helping us become who we are as a species. It’s forced us to adapt, to think outside of the box, to look at problems from different vantage points, and it’s helped give us the mental tool kit we need to overcome seemingly insurmountable challenges on a near daily basis.

The past and the future have always been strange bedfellows, then right in the middle of both of them, in the present, there’s us – trying to reconcile the certainty of the past that we know we can’t change with the uncertainty of the future that we can change.

Today every one of us has more power to change the world than ever before, to build products and services that change the lives of billions of people and impact the planet for the better at a scale and speed that would have been unimaginable just twenty years or so ago. However, as the global rate of change accelerates we face another challenge – the ability to ingest enough information and generate insights that help us formulate new product concepts and business strategies at speed.

At the 311 Institute it’s our mission to simplify the future, put it in your hands, and help you navigate and lead it, and this and the other complimentary codexes in our Codex of the Future series we help you do that, and much more.

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MATTHEW GRIFFIN

Founder

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