311 Institute codex
How will technology rewrite the rules of every game?
All the world's a game. As we look to the future, technology will play a much greater role in keeping us fit, healthy and sporty.
In short
The Future of Sport is a 161-page codex by futurist Matthew Griffin, founder of the 311 Institute, that explores how technology will change sport over the next 50 years. The second edition, published in January 2022, covers the human machine, future arenas and experiences, creative machines and the new sports that future technologies will help create.
Who it is for: It is for leaders at sports clubs, leagues, governing bodies, venues, broadcasters and sportswear and fitness brands, and the teams shaping their strategy, performance and fan experience.
New rules for every game
Few human activities overcome deep societal and political divisions as effortlessly as sport.
As the world changes ever faster, those changes let us rewrite the rules of every game, from intelligent digital opponents to the transformation of the human body and smart arenas.
What you will explore
How technology will transform athletes and performance.
Intelligent digital opponents and games we have yet to imagine.
Venues and experiences for fans and players.
Key findings
Bring the codex to your organisation
Book Matthew Griffin for a keynote session, executive briefing session or foresight workshop session built on this codex. Or start with a free 15-minute expert call.
Questions and answers
The future of sports is one where technology rewrites the rules of every game. Matthew Griffin's codex describes augmented athletes, intelligent digital opponents, smart arenas that span neighbourhoods, the globe and the stars beyond, and new sports created by future technologies, all shaped by fast advances in AI, sensors, genetics and immersive technology.
AI is changing how athletes train, compete and look after their wellbeing. The codex shows AI and machine vision analysing an athlete's form from a smartphone camera and suggesting improvements, AI tools monitoring mental and physical health, and a new class of competitor, framed as human versus AI versus robot.
The codex suggests it will become possible. In the Augmented Human era, from 2020 to 2040, genetic engineering and synthetic biology mature and are commercialised, letting people biologically and genetically augment and enhance themselves. It warns this opens Pandora's Box and will force society to ask what it means to be human.
Future arenas will be smart, flexible and increasingly digital. The codex describes amorphous, smart arenas that span neighbourhoods, the globe and the stars, and arenas created on demand anywhere using Generative Artificial Intelligence, advanced manufacturing and AR, MR and VR, so that imagination, not geography, sets the limit on where and how we play.
Matthew Griffin, futurist, keynote speaker and founder of the 311 Institute, wrote the codex as part of his Codex of the Future series. 311 Institute runs keynote sessions, executive briefing sessions and foresight workshop sessions on the future of sport for clubs, leagues, brands and their leadership teams.
The codex is free to download from this page after a short form. It is a 161-page PDF, the second edition published in January 2022, and covers the human machine, future arenas and experiences, innovation and creativity, the era of creative machines and the future sports that new technologies will create.
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