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311 Institute codex

The Future
of Gaming

What happens when simulations become people's new reality?

Some people say we already live in a simulation. We may never know for sure, but we can be certain that in the future we could.

The Future of Gaming cover

In short

What is the Future of Gaming Codex?

The Future of Gaming is an 81-page codex by Matthew Griffin, Founder of the 311 Institute, on the technologies that could make simulated realities possible and how gaming will use them. The third edition, published in April 2020, covers game distribution, future arenas and experiences, game production, game consumption and future market sizing.

Who it is for: It is for leaders in gaming, esports, media, entertainment, telecoms and technology, and for brands and investors looking for new ways to reach players and fans.

From science fiction to simulation

Why is the future of gaming about more than games?

Ideas that once sounded insane or surreal are now debated by global audiences and investigated by leading scientists.

This codex shows the technologies that could make simulated realities possible, and how gaming will use them to create the ultimate experiences.

What you will explore

What does the Future of Gaming codex cover?

01

The technologies

What will make simulated realities possible.

02

The future of play

How gaming evolves as these technologies mature.

03

Beyond games

When simulations become part of everyday reality.

Key findings

What does the codex say about the future of gaming?

  1. Cloud game streaming is gaming's Netflix moment. The codex expects it to become the dominant way games are consumed, with new codecs, computing platforms and rendering techniques cutting future network loads by up to 90 percent.
  2. Future arenas will be physical, mixed and virtual, and will increasingly merge. Virtual arenas will deliver high intensity cyber-physical experiences as headsets become brain controlled and haptic suits become a second skin.
  3. Ghosting will let players compete against anyone, anywhere, in real time, from sprinting against Usain Bolt's 2008 Beijing Olympic run to taking on an entire sports team during a live event.
  4. Game production will move to the cloud, then be automated by Creative Machines that devise games and procedurally generate synthetic content tailored to each player's behavioural and biometric cues on the fly.
  5. The codex reviews eight emerging business models, from cloud game streaming, digital asset exchanges and esports leagues to native in game advertising and subscriptions priced on intensity, from a tame Bronze tier to an intense Gold tier.

Bring the codex to your organisation

Want your leadership team ready for the future of gaming?

Book a keynote session, executive briefing or foresight workshop session built on this codex, or start with a free 15-minute expert call with Matthew Griffin.

Questions and answers

Questions people ask about the future of gaming

What is the future of gaming?

The future of gaming is cloud streamed, immersive and increasingly created by AI. The codex expects cloud game streaming to become the dominant way games are played, physical, mixed and virtual arenas to merge, and Creative Machines to generate games and content on demand, until simulations become people's new reality.

How will AI change gaming?

AI will change gaming in two ways. Players will increasingly face AI opponents that are already beating human rivals, and game production will be augmented, then automated, by Creative Machines that create synthetic content and procedurally generate games tailored to each player's preferences on the fly.

Is cloud gaming the future of gaming?

The codex says yes: cloud game streaming will be the dominant way games are consumed, letting people play any game, on any device, anywhere. It also sets out the obstacles, including latency, the cost of building datacenters close to players, pressure on ISP networks and the risky economics of a build it and they will come model.

What is ghosting in gaming?

Ghosting lets players compete against anyone, anywhere, in real time. The codex gives examples from sprinting against Usain Bolt's 2008 Beijing Olympic run to taking on an entire sports team during a live event, and sees it as one of the ways physical, mixed and virtual arenas will merge.

Who wrote the Future of Gaming codex?

Matthew Griffin, futurist, keynote speaker and Founder of the 311 Institute, wrote the codex as part of his Codex of the Future series. The 311 Institute runs keynote sessions, executive briefings and foresight workshops on the future of gaming, esports and immersive entertainment for leadership teams.

How do I get the Future of Gaming codex?

The codex is free to download from this page after a short form. It is an 81-page PDF, the third edition, published in April 2020. You can also book a free 15-minute expert call with Matthew Griffin to talk through what the future of gaming means for your organisation.

Keep exploring

Related research from 311 Institute

Read the full codex.

Download The Future of Gaming.

Download the codex