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The Future of Innovation and Creativity Codex – 311 Institute
Humans always used to be the creators and machines the tool, but as a new breed of Creative Machines emerges in time they'll become both the creator and the tool, and the implications will be nothing short of extraordinary.
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Griffin, M. (2023) 'The Future of Innovation and Creativity Codex – 311 Institute', 311 Institute, 1 June. Available at: https://www.311institute.com/the_future_of_innovation_and_creativity/ (Accessed: 1 October 2026).
THE FUTURE OF INNOVATION AND CREATIVITY
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TODAY, AS I lay out in more detail in my Future of Exponential Disruption codex, the companion guide to this codex, we are getting closer to the day when we’ll be able to realise global culture, industry, and society being disrupted in just a single day, and in part that vision is thanks to the emergence of a new breed of Creative Machines and exponential on demand manufacturing technologies that are already helping us tear up the increasingly antiquated innovation and business rule books.
While their mere existence might be a surprise to many Creative Machines that can design, innovate and then produce new digital content, as well as increasingly sophisticated physical and digital products, from cars and clothing to computer chips, drugs, and software, in real time are now on the ascendancy, and there’s no going back to the old status quo.
In an increasingly connected society, where the global rate of innovation is continually accelerating the fact shouldn’t be lost on you that we’re nearing a tipping point - a time when companies, individuals, and machines, either in isolation to one another or in harmony, are able to design, innovate, produce, market, and then sell new products and product concepts in an internet heartbeat, and all in an increasingly automated and autonomous way.
In this first of a kind Codex we’ll take a look at the exponential technologies that are already revolutionising how we create content and innovate products, and I’ll walk you through examples of how companies have already leveraged these amazing new tools to accelerate their own rates of innovation by millions fold - all of which will help bring about a new creative revolution unlike anything the world has ever seen before.
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MATTHEW GRIFFIN.
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Why does this matter?
Humans always used to be the creators and machines the tool, but as a new breed of Creative Machines emerges in time they'll become both the creator and the tool, and the implications will be nothing short of extraordinary.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by the 311 Institute on 1 June 2023. Cite as: Griffin, M. (2023). The Future of Innovation and Creativity Codex – 311 Institute. 311 Institute. https://www.311institute.com/the_future_of_innovation_and_creativity/
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