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Webinar: The Future of Superyacht Design and HNW culture, SuperyachtNews
Superyachts builders, owners, and operators are trying to be more green and sustainable, and thanks to new innovations they're moving the dial ...
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Griffin, M. (2021) 'Webinar: The Future of Superyacht Design and HNW culture, SuperyachtNews', 311 Institute, 1 October. Available at: https://www.311institute.com/webinar-the-future-of-superyacht-design-and-hnw-culture-superyachtnews/ (Accessed: 1 October 2026).
It's been a while since we last got together so thank you to Martin at SuperyachtNews for asking me to take part in his One on One webinar series where we investigated the future of superyachts, the community and maritime innovations, and of course high net worth (HNW) and ultra high net worth (UHNW) culture.
Most people see superyachts as the expensive playthings of the super rich, and even though that’s often not the whole story – as is the case with the $750 Million Earth 300 scientific superyacht - it’s no surprise they became people’s go to havens during the global pandemic.
Watch the webinar with myself and Martin @SuperyachtNews
However, that asides, the industry has been pushing for years now to highlight and boost its green credentials with some manufacturers and operators believing they can use these magnificent temples to commercialism for good by using them to promote cutting edge maritime innovations such as 3D printed materials, Artificial Intelligence control systems, blockchain supply chains, digital twins, hydrogen fuels, and more.
And, while some might scoff at the mere concept and others might compare the industry to Formula 1, Formula E’s, or even the space industry’s own lofty innovation led ambitions, there are others that simply say that if you want to show that you are an individual who takes sustainability seriously then you don’t buy a superyacht in the first place. But people do which then leads us full circle again to conversations about how we might use superyachts and the superyacht community to develop and promote the best of green maritime innovations – to save the planet. Naturally.
It seems like the ultimate irony and the ultimate debate so dive into the video above and let me know your own thoughts.
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Superyachts builders, owners, and operators are trying to be more green and sustainable, and thanks to new innovations they're moving the dial ...
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- SuperyachtNews superyachtnews.com
Source: first published by the 311 Institute on 1 October 2021. Cite as: Griffin, M. (2021). Webinar: The Future of Superyacht Design and HNW culture, SuperyachtNews. 311 Institute. https://www.311institute.com/webinar-the-future-of-superyacht-design-and-hnw-culture-superyachtnews/
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