Adidas dives into the Metaverse with AI created avatars and banging sneakers

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By Matthew Griffin Virtual World 13th April 2022

WHY THIS MATTERS IN BRIEF

The metaverse presents an $8 Trillion opportunity and companies are experimenting with a trend that could dominate future commerce and entertainment …

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Nike has been messing around in the metaverse for a while now, and over 7 million people have visited its metaverse store, so naturally Adidas also wants in. So, to promote the arrival of its latest Ozworld collection, Adidas Originals is launching what is pitched as “the world’s first personality-based AI generated avatar creation platform” with Ready Player Me.

Users can design an avatar – which one day could be its own virtual being – through the online Ozworld experience and use it throughout over 1,500 metaverse apps and games, letting them explore virtual worlds with a consistent identity.

According to an online post, the experience “champions the essence of individual personalities rather than physical appearances by prompting users to answer a series of questions – including picking their favourite Ozworld footwear silhouette – in order to learn more about who they are.

Meet Ozworld

“Once this information has been shared, the platform will translate the input into a unique digital avatar that takes aesthetic inspiration from the collection’s dynamic visual codes,” says the post, adding, “Having generated their characters, users can experiment by animating their avatars, as well as digitally trying on and purchasing sneakers from the collection. Meanwhile, every user will be able to download their Ozworld alter ego to deploy as stickers and GIFs across their social media accounts.”

Meanwhile, adiClub members and adidas NFT holders will be granted early access via a unique URL, with the first instalment of avatars arriving on 28th April.

Matthew Griffin / About Author

Matthew Griffin, described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath, is one of the world's most renowned futurists and strategic foresight experts. A serial entrepreneur Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. 13 times author of the Codex of the Future series, Matthew is an in demand international keynote, acclaimed university lecturer, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, Pepsi Co, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.