Amazon’s AI reassigns workers to prevent injuries in bid to create a better workplace
AI might be becoming a Big Brother that's hiring, managing, and firing workers, but it has health benefits in the workplace too ...
Key takeaways
- Artificial Intelligence (AI) is increasingly being embedded within the entire employee lifecycle, from finding and hiring people, to managing and even firing them – all automatically.
- A 2019 survey of 145 warehouse workers found that 65 percent of them experienced physical pain while doing their jobs with almost half, 42 percent, saying that the pain persists even when they’re not working.
- The world’s richest man then added that the AI has already reduced these injuries, adding that Muskoskeletal Disorders (MSDs) at the company dropped by 32 percent from 2019 to 2020.
Cite or link to this article
Griffin, M. (2021) 'Amazon’s AI reassigns workers to prevent injuries in bid to create a better workplace', 311 Institute, 21 April. Available at: https://www.311institute.com/amazons-ai-reassigns-workers-to-prevent-injuries-in-bid-to-create-a-better-workplace/ (Accessed: 1 October 2026).
Artificial Intelligence (AI) is increasingly being embedded within the entire employee lifecycle, from finding and hiring people, to managing and even firing them – all automatically. And Amazon and Uber are at the forefront with Uber’s algorithm recently being taken to court for unfairly firing drivers in the UK.
Now though Amazon, who’s often accused of treating staff like expendable robots, is taking the use of AI a step further and. And like the machines, sometimes employees break down.
A 2019 survey of 145 warehouse workers found that 65 percent of them experienced physical pain while doing their jobs with almost half, 42 percent, saying that the pain persists even when they’re not working. And, oddly, that’s a real shame — for Amazon. Afterall, those pesky injuries can slow down the company’s relentless pace of work.
But the e-commerce giant may have found a solution. Is it a more humane workload? Upgraded workers’ rights? Of course not. It’s an algorithm that switches staff around tasks that use different body parts.
Jeff Bezos unveiled the system in his final letter as CEO to Amazon shareholders:
“We’re developing new automated staffing schedules that use sophisticated algorithms to rotate employees among jobs that use different muscle-tendon groups to decrease repetitive motion and help protect employees from MSD [musculoskeletal disorder] risks. This new technology is central to a job rotation program that we’re rolling out throughout 2021,” he said.
The world’s richest man then added that the AI has already reduced these injuries, adding that Muskoskeletal Disorders (MSDs) at the company dropped by 32 percent from 2019 to 2020. More importantly, MSDs resulting in time off work decreased by more than half.
Those claims probably shouldn’t be taken at face value, however. Last year, an investigation found that Amazon had misled the public about workplace injury rates, and Bezos did acknowledge that the company still needs to do a better job for employees. But he disputed claims that employees are “treated as robots.”
“Employees are able to take informal breaks throughout their shifts to stretch, get water, use the restroom, or talk to a manager, all without impacting their performance,” he said.
He then added that Amazon is going to be “Earth’s Best Employer” and “Earth’s Safest Place to Work,” and it looks like AI will be at the forefront of making that happen. But reports of staff peeing in bottles, shocking injury rates, union-busting, invasive surveillance, and impossible performance targets suggest he, or at least his algorithms, have got a long way to go …
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AI might be becoming a Big Brother that's hiring, managing, and firing workers, but it has health benefits in the workplace too ...

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Amazon warehouse employee treatment robots time.com
- Amazon workers report nycosh.org
- his final letter aboutamazon.com
- How amazon hid its safety crisis revealnews.org
- peeing in bottles theintercept.com
- Exclusive amazons own numbers reveal staggering injury 1840025032 gizmodo.com
- Amazon intensifies severe effort discourage first warehouse union theguardian.com
- Amazon delivery drivers sign biometric consent form or lose jobs ai surveillance cameras thenextweb.com
- Timed toilet breaks impossible targets 11587888 mirror.co.uk
Source: first published by the 311 Institute on 21 April 2021. Cite as: Griffin, M. (2021). Amazon’s AI reassigns workers to prevent injuries in bid to create a better workplace. 311 Institute. https://www.311institute.com/amazons-ai-reassigns-workers-to-prevent-injuries-in-bid-to-create-a-better-workplace/
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