What's Next? The Future with Bill Gates · Episode 2
What's Next? The Future with Bill Gates, Truth or Consequences? What the evidence says about misinformation
What the episode covers, where misinformation stands on the 311 Starburst and what leaders should take from it.
What it covers
About the episode
The episode examines how misinformation and conspiracy theories spread, and what could be done to slow them.
- Broadcaster
- Netflix
- Made by
- Tremolo Productions
- Episode
- Series 1, episode 2
What the evidence says
Where misinformation stands in 2026
The 311 Starburst maps when each emerging technology and trend is expected to reach wide use. These are the entries that match this subject, with their status today.
- Technology · SecurityNeural Network Watermarking
Neural network watermarking hides a secret mark inside an AI model. The owner can later use it to prove the model is theirs if someone copies it.
- Expected wide use
- 2028
- Status in 2026
- Prepare
- Readiness
- TRL 6 of 9
- Trend · SocietalTruth Decay
- Expected wide use
- 2020
- Status in 2026
- Act now
- Trend · Security TrendsDeepfake Impersonation Fraud
- Expected wide use
- 2027
- Status in 2026
- Act now
- Trend · Media & EntertainmentAI Content Labelling Laws
- Expected wide use
- 2028
- Status in 2026
- Prepare
Source: the 311 Starburst, researched by the 311 Strategic Intelligence Unit (data built 2026-10-28). Status rings: Act now means wide use by 2027, Prepare 2028 to 2030, Explore 2031 to 2035, Watch 2036 or later. Explore the Starburst Centre.
311 analysis
What leaders should take from it
- Plan for deepfake fraud against your own executives and customers; it is an Act now trend.
- Labelling laws for AI content are coming; know where your organisation creates or publishes synthetic media.
- Your organisation's credibility is an asset in a low-trust world; protect it with verifiable sources and quick corrections.
Analysis by the 311 Strategic Intelligence Unit.
Next steps
Take this subject to your leadership team
A private briefing turns what is on screen into decisions for your organisation, in person first, anywhere in the world.
Answers
Common questions
How can we stop misinformation?
There is no single fix. The 311 Starburst treats truth decay and deepfake impersonation fraud as Act now trends and mandatory labelling of AI-generated content as a Prepare trend.
More episodes
Other episodes of What's Next? The Future with Bill Gates
Read more: The dead internet theory, priced